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...Experience Stage stands above all for inspiration. Visionaries and pioneers...
Speaker
...Debate StageExperience Stage 3 Question 1 How many...
World of Experience
two-day program on the DMEXCO Experience Stage celebrates the most...
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
...big stages Congress Stage, Debate Stage, Motion Stage and Experience...
The speaker highlights at DMEXCO 2018
...Bäthge (Motion Stage) and Cherno Jobatey (Experience Stage) are presenting...
Driving Growth Through Experience Driven Commerce
Over the past 5 years, as one-time competitive differentiators have eroded, companies have moved to competing on customer experience. At…
Driving customer experience where it matters – at the local level
Commerce is becoming experiential. The customer experience needs to be seamless, personalize, emotional and brand coherent, online but also into…
Are you a Digital Experience Leader or Laggard? A close look at the results of a study for your competitive advantage.
Experience has become the new competitive differentiator as product and price similarities amongst companies continue to commoditize. What does it…
Voice Search and Digital Assistants: Optimizing Customer Experience in the Age of Conversation
Voice search, Chatbots, digital Assistants: Conversational AI is here to stay in its many forms, and it’s bringing with it…
Customer Experience Revolution
Intro Speech: Customer experience is so much more than “just” a seamless customer dialogue across dozens of channels. Amazon is…
Kevin Cochrane
Kevin Cochrane was appointed to the position of Chief Marketing Officer (CMO), SAP Customer Experience, in February 2018, bringing over…
Gesteigerte User Experience unter Berücksichtigung von Markenerlebnis und Produktdesign im digitalen Kontext
Die klassische Zielgruppenansprache und Markenkommunikation muss heute über das reine Themen-Management hinausgehen und ebenso eine ganzheitliche Betrachtung des Menschen in…
Mehr Kundennutzen durch eine konsequent digitale Customer Experience.
Seit Langem gilt das Mantra "Der Kunde ist König“. Neu ist allerdings die Tatsache, dass der Kunde sich auch so…
Influencer Marketing Success Stories for Every Stage in the Marketing Funnel
While influencer marketing gets a lot of hype, savvy brands have figured out how to successfully apply influencer marketing tactics…
Tickets
...perspective on the industry. Experience Innovation Find out about industry...
How Voice and Image transform customer experience and solve business challenges through data & AI
Digital, data and AI have become the basis of a major industrial revolution. The marketing and advertising field is one…
Marketing & Sales Orchestration: How aligning sales and marketing redefines the customer experience
What’s one key problem that many organisations still face today? Marketing and sales alignment. Today, we will tackle the issue…
How Voice and Image transform customer experience and solve business challenges through data & AI
Digital, data & AI have become the basis of an industrial revolution. Brands have to adapt to these ever-changing industry…
DMEXCO 2018: Digital economy puts people front and center
...Stage. At DMEXCO 2018, digital experts and marketing decision-makers discussed...
Final countdown: the last news prior to DMEXCO 2018
...the Congress Stage at the exclusive DMEXCO VIP Opening. In...
Start-up Highlight: DMEXCO Brings SevenVentures Pitch Day 2018 to Cologne
...stage of development to cope with the demand resulting from...
Marcus Casey
Marcus Casey has been Vice President eCommerce and Customer Journey Digital Services at the BMW Group since May 2017. He…
Expo
...experience the future National and international agencies The upcoming generation...
Florian Heinemann
Florian Heinemann is a founding partner at Berlin-based early stage VC Project A, where he is responsible for marketing, CRM…
Moon Ribas
Moon Ribas is a Catalan avant-garde artist and cyborg activist best known for developing the Seismic Sense, an online seismic…
Don’t Fight It: Embrace the Power of New Behavior and Technology
When it comes to brands connecting with consumers, today’s engagement path involves multiple channels and devices, but consumers don’t distinguish…
Axel Steinman
A proven strategic leader, Axel Steinman boasts an extensive experience in building successful teams, businesses and partnerships across many international…
Start-up Village
...yourselves on two stages and make the DMEXCO Start-up Village...
Telekom presents TV goes Magenta
In the past years, Telekom Deutschland has become an innovative player in the TV Business. We are the fastest growing…
World of Agencies
The meeting point for decision-makers and agencies Touch and experience...
How the return of storytelling in digital advertising is engaging users to branded content
Consumers crave content that entertains them, educated them or inspired them. They want to feel emotions, rather than a bland…
Melanie Cook
Melanie Cook leads the Singapore Campus of Hyper Island. Before she has worked across a variety of agencies both in…
Karen Schmidt
Karen Schmidt is a passionate business strategist, sales enabler, marketer, and team leader with experience spanning across media, technology, financial…
Anja Stolz
Anja Stolz’s track record in dynamic and complex corporate environments is impressive. She boasts over 18 years of leadership experience,…
Quality: The Choice Every Brand, Agency and Publisher Needs to Make
With 73% of consumers unwilling to return to a website if it’s slow to load or difficult to read, the…
Top 5 Conversion Killers and How to Beat Them
Top 5 Conversion Killers and How to Beat Them Using the experience we have within the MarketForce team in EMEA,…
Andrew Buckman
Joining Sublime in May 2017, Andrew bought with him 20 years’ experience in international internet environments and specialisms in ad…
Felicity Carson
Felicity Carson is the CMO for IBM Watson Customer Engagement which covers a set of solutions that helps organizations personalize…
The role of emotion in shaping digital experiences
Emotions shape what we remember from an experience – both positive and negative. And those shared memories affect customers’ emotional…
Data is the New Brand
In the new era of hyper connectivity and mobility, where the interface defines the brand, users are setting the bar…
Kristian Costa-Zahn
In February 2018 Kristian Costa-Zahn started working as Director Creation & Innovation at the EndemolShine digital studio Beyond, after working…
Personalization and Artificial Intelligence – The use of algorythms to turn visitors into customers
Nowadays personalization is no longer a choice for website users. If they don´t see what they are looking for, disappointment…
dmexco: Take C.A.R.E. is the motto for 2018
...special experiences. This message is behind the motto “Take C.A.R.E.”...
Taptica presents Science meets Art – The Convergence of Data and Creative in Video
From East to West consumers have gravitated towards video content, and whether it's films, television, short clips or advertising, this…
Revolution or Evolution: How global media houses create the future
VIACOM and VICE – two media-houses with lifestyle- and youth-brands that are famous around the world. Both started decades ago…
The DMEXCO & Unilever Foundry Start-up Hatch
20 start-ups, 4 pitches, 1 final round, 1 winner: The DMEXCO & Unilever Foundry Start-up Hatch will give the very…
DMEXCO partners with Unilever Foundry to launch start-up innovation showcase
...on the big Debate Stage in front of a top-class...
Sheila Colclasure
As Global Chief Data Ethics Officer and Public Policy Executive for Acxiom and LiveRamp (an Acxiom company), Sheila directs the…
Itay Pincas
Itay Pincas, 17, is the founder of SaleUp, an E-Commerce startup that is creating a mobile-first solution allowing online sellers…
Louise Houghton
Louise is a British host, broadcast journalist and voiceover artist. She works internationally on TV, online and at a variety…
Andrew Mendoza
Andrew Mendoza is the Chief Strategy Officer of Inception. Inception is a leading next-generation immersive (VR/AR) content network, combining unique…
Adam Singolda
Adam Singolda is the founder and CEO at Taboola, the leading discovery platform, serving over 1B unique users every month.…
Melissa Dickman
With over 15+ years of advertising experience across traditional, digital and mobile advertising, Melissa Dickman is responsible for Taptica’s expansion…
Alexander Gösswein
Alexander Gösswein is Regional Managing Director DACH, MEA & RU. Before that, as Managing Director DACH he had been in…
Melanie Gipp
Melanie Gipp is responsible for marketing activities for Marketo in DACH and has previously lead field and enterprise marketing for…
John Murn
In more than a decade of experience of digital strategy work in America and Southeast Asia, John Murn has learned…
Kathrin Friedrich
Ms. Kathrin Richter T-Systems Multimedia Solutions GmbH Senior User Experience...
Jennifer Whelan
Jen Whelan is Senior Vice President of Marketing of Criteo, the advertising platform for the open Internet, where she oversees…
Shelley Zalis
Shelley Zalis is an internationally-renowned thought leader for advancing equality in the workplace. As the first female chief executive of…
Burkhard Leimbrock
Burkhard Leimbrock can look back on nearly 20 years of management experience in the marketing and sales area of digital…
Alex Hewson
Alex has over 16 years of media experience in agencies, starting his career buying TV and Outdoor across brands such…
Nuria Tarre Alvira
Nuria is Chief Marketing Officer and joined the Group in November 2015. Her role encompasses Retail, Fan Relationship Management (FRM),…
Martin Ott
As VP Central Europe at Facebook, Martin Ott is responsible for the development of Facebook’s business in the region Germany,…
Nikos Acuna
Nikos Acuña is an author, speaker, and futurist. He brings 20 years of experience at the intersection of data, technology,…
Lisa Lang
Serial Founder. Fusionist & Futurist. Fashion First Technologist. Her brands ElektroCouture and ThePowerHouse are leading agencies for FashionTech, wearable technologies,…
Niall Murphy
Niall is Co-Founder & CEO of EVRYTHNG, a pioneer of the internet of things providing a digital identity on the…
Toccara Baker
As Product Marketing lead for Advertising Cloud in EMEA, Toccara is responsible for growing awareness and adoption of Adobe Advertising…
Sumi Chumpuree-Reyntjes
Sumi Chumpuree-Reyntjes has over 13 years of experience in sales and account management in digital media. Prior to joining Twitch,…
Billy Seabrook
Billy has over 20 years of experience creating innovative brand strategies and omni-channel customer experiences for leading brands across every…
Ben Plomion
Ben is the Chief Marketing Officer at GumGum, with responsibility for brand management, integrated marketing programs and corporate communications. He…
Thomas Müller
Originally from Germany, Thomas began his career in the US after studying at the Art Center College of Design, and…
Michael Hartwig
Michael Hartwig took over Yext's business in Central Europe on 01.01.2017 and he previously managed the Adtech Doubleclick division at…
Olcay Buyan
Olcay leads the Technical Product and Portfolio Management at Red Bee Media (part of Ericsson). Where he and his colleagues…
Melanie Mohr
Melanie Mohr is a Berlin-based entrepreneur at the forefront of the global digital revolution. A working mother with more than…
Wie der digitale Kundenservice über alle Kanäle erfolgreich gesteuert werden kann
Die digitale Kommunikation nimmt dramatisch zu und damit die große Bedeutung des Digital Customer Service. Anhand von Best Practices zeigen…
Peter Szyszko
Peter is the CEO of data analytics company whiteBULLET, which detects websites and apps engaged in IP infringing activity and…
Adam Skalak
Working as Global Head of Search at Nestlé, Adam leads the Nestlé Global Search activity covering Organic, Paid, eRetail, Platform…
Josh Golden
Josh Golden was named President & Publisher of Ad Age in June 2016. In September of 2017, he re-launched the…
Jamie Merrick
Jamie Merrick is the Director of Industry Strategy and Insights at Salesforce Commerce Cloud. With over 15 years of retail…
Chris Taylor
Chris is Chief Information Officer at The Telegraph. He has spent 15 years focused on technology in the media industry,…
Paola Colombo
Paola is General Manager of Publitalia ’80, Mediaset Italy saleshouse, where she is leading the Adtech and Business development unit…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
Kweku Mandela
Spending his childhood in the United States, it would be upon his return to his native home of South Africa…
Verena Hubertz
Verena Hubertz is the co-founder and managing director of the Berlin start-up Kitchen Stories, global cooking platform used by millions…
Gabe Greenberg
Gabe Greenberg is a 20+ year media sales and marketing veteran. He has spent the last 2 years as an…
Julia Peglow
Julia studied visual design at the Hochschule für Gestaltung Schwäbisch Gmünd and at Ravensbourne College of Art and Design in…
Christine Removille
Christine has extensive experience leading global, digital transformation programmes in media & entertainment, consumer goods, cosmetics retail, automotive, life sciences…
Mark Wächter
Mark Wächter is marketer with many years professional and leadership experience in the areas of FMCG, Internet and Telco. In May 2005 he founded…
Chris Babayode
Chris Babayode is the Managing Director of the MMA in EMEA with a remit to enlighten, empower and enable marketers…
DMEXCO goes Art: Artist Albrecht Behmel creates “DMEXCO Blockchain Originals”
...of “Take C.A.R.E.”: Curiosity, Action, Responsibility, Experience. Each picture stands...
Sarah Mansfield
Sarah Mansfield started at Unilever in June 2012. Through media thought leadership, innovation and creativity, she leads Global and Local…
Laricea Roman-Halliday
Digital Media & Marketing specialist with experience in global businesses and exposure to a wide range of digital channels. Key…
Neal Mohan
Neal Mohan is Chief Product Officer at YouTube. He is responsible for YouTube products and user experience on all platforms…
How to meet the challenge of digital disruption – key success factors for the digital enterprise
Digital technologies have redefined how people work and how they live. Technology is already changing traditional industry structures and economics…
Zwischen Schutz der Privatsphäre und echtem Mehrwert: Kundenansprache am Scheideweg?
Um Kunden nachhaltig zufriedenzustellen, müssen Unternehmen deren Privatsphäre und die Personalisierung in Balance halten. Viele Unternehmen wandern im Bereich der…
Will government policies get in the way of data heralding the onset of the fourth industrial revolution?
The physical, digital and biological worlds are fusing at such a rate we are in the onset of the fourth…
Erweitern Sie das Markenerlebnis mit Augmented Reality: Was Marken jetzt wissen müssen
Augmented Reality (AR) nimmt immer mehr an Fahrt auf. Einige Marken und Content-Ersteller haben bereits innovative AR-Anwendungen eingeführt, aber die…
Nils Stamm
Nils Stamm is Chief Digital Officer at Telekom Deutschland. In this newly established role, he is responsible for the digital…
Automatic personalization and AI in Action @ Swisscom. Ideas & Results.
The leading media and telecommunication company Swisscom is using Artificial Intelligence, behavioral based targeting and personalization methods. Within this session…
Christian Sauer
Christian Sauer studied at the University of St. Gallen and gained experience in banking and consulting in Mexico, USA and…
We Are All Human. The power of words to heal a fractured world
The world is making progress but has a fragmented narrative. Divisive language is getting traction, people don't trust what they…
A/B testing goes experimentation – Are you ready to push the boundaries of digital experiences?
In this session you will learn how to unleash the power of digital experience optimization Why experimentation is more than…
Customer Journey richtig gestalten – Methoden und Cases im People-Based Marketing
Marketing war noch nie so komplex wie heute. Eine der wichtigsten Herausforderungen ist es, die steigende Komplexität bei der Verwendung…
Commerce in action: Define services or solutions your customer will love
Marketing managers have access to more customer data than ever before but often still don’t know how to handle and…
Chatbots & Voice Commerce – Traumpaar oder zum Scheitern verurteilt? Wie ein Unternehmen fit für die digitale Kundenkommunikation wird.
Durch den schnellen technologischen Fortschritt im Bereich der künstlichen Intelligenz werden Chatbots immer effizienter und können vielfältiger eingesetzt werden. In…
How the World’s Biggest Brands are Leading the Digital Revolution and Taking Customer Confidence to a new Level.
Marketers are under immense pressure to accelerate the delivery of digital experiences that are relevant to their audience’s interests. But…
UFA X presents From storytelling to audience-centric storymaking
In a fragmented world, reaching audiences is harder than ever. Surely, brands are striving more and more for great storytelling.…
Viacom presents Small screens, big changes
Home to iconic brands MTV and Comedy Central, Viacom has vast experience in creating content for youth audiences. As the…
Age of the Costumer
The audience is everywhere and needs to be addressed personally. Technology has empowered all consumer to be in control of…
Band of Brothers: Influencer-Talk with Julien Bam & Shawn Bu
They are one of the most popular - and creative - pair of brothers in German media: Julien Bam und…
Digital Transformation: Coty’s Five Year Plan
Addressing radically changing consumer behaviour, aggressive market challenges and rapid developments in technology, global brands are investing in digital transformation…
Make In-App Video Buys Scalable
Viewability – voted the most daunting tactical marketing challenge in a recent Kantar Millward Brown study – is a complex…
Data, Trust & Growth: Bringing Marketing to the next Level
Marketing and all of the variants are changing faster and faster in the recent past. The aspect of personal relationships…
Battling the Behemoths: Can AI Level the Playing Field?
With audience and media spend increasingly concentrated among players like Google and Facebook, it's getting harder and harder for both…
Power Package: Media meets Commerce
Retail competition or data collaboration? In today’s media, marketing and customer landscape it’s an even bigger challenge to combine the…
Enjoy Shopping: Reinventing the Retail Business
Meet two retail masterminds discussing the future of their business: Pieter Haas, CEO of MediaMarktSaturn Retail Group, in conversation with…
DMEXCO brings Milko Malev on board as Director Communications & Media
...over ten years of experience in marketing communication. He comes...
Judith Kühn joins dmexco as new Director Conference
...with extensive event experience for the conference,” dmexco Chief Advisor...
dmexco completes its management team: Dr. Dominik Matyka named Chief Advisor
...dmexco. He brings with him many years of experience, a...
About DMEXCO
...– Experience 4 Past Highlights Thanks for a great DMEXCO...
Events
...September 12 & 13, 2018 in Cologne Experience DMEXCO 18...
Switching on connected TV: what value can ad-supported content offer media owners and advertisers?
The future is ethernet. Connected TV presents new and fascinating opportunities to advertisers and media owners, with greater data and…
‘Generation Z’ – Address the right target group despite digital oversupply
Customers and employees increasingly expect to experience the simplicity of their digital experiences from the private environment in a business…
Bethan Crockett
With 18 years of experience working on the front line of digital advertising at Yahoo! then Microsoft, Bethan started her…
Tim Alexander
Since July 2017, Tim Alexander is leading as CMO the global Marketing team of the Private & Commercial Bank of…
Markus Frank
Since June 2017, Markus Frank is Managing Director of Oath in Germany, Austria and Switzerland and responsible for the direction…
Mike Owen
As Flipboard’s chief strategy officer, Mike Owen oversees the development and execution of transformative growth initiatives and new market opportunities.…
Andrea Ward
Andrea is a marketing veteran with over 20 years experience in growing and leading high performing global marketing teams. Andrea…
Franziska von Lewinski
Franziska von Lewinski is a German digital expert and member of fischerAppelt’s executive board since 2014. She is responsible for…
Lynne Kjolso
Lynne Kjolso is VP of Global Search Sales & Support for Microsoft Search Advertising.  A career search leader, Lynne has…
Sean Kegelmann
Sean Kegelman, Global Head of Data and Audience Solutions at Spotify, oversees the streaming platform’s mission to help brand marketers…
Nikki Mendonça
As Global President of Accenture Interactive Operations, Nikki Mendonça leads a worldwide team focused on helping flagship clients activate, operate…
Olaf Rotax
Born in Hamburg, Olaf Rotax is Founder and Managing Director of dgroup /since 2016 part of Accenture, one of the…
Blake Cahill
Blake Cahill SVP, Global Head of Digital Marketing & Media Blake Cahill is the global head of digital marketing and…
Suresh Vittal
As vice president of Adobe Marketing Cloud, Suresh Vittal oversees product marketing and marketing strategy for the industry leading Adobe…
Circumventing Ad Blockers: It’s a Bad Idea
About 1 billion users employ ad blockers to eliminate disruption or to improve their privacy.And yet, circumvention companies want to…
Ron Johnson
Ron is the co-founder and CEO of Enjoy, a super-fast, personal delivery service of premiere products from companies like AT&T…
Eva Wimmers
As President Huawei Honor in Europe and Vice President Honor Global, Wimmers oversees sales, operations and marketing in Europe and…
Alex Cheng
Alex Cheng graduated from Stanford University and received his master's degree in computer science. He has over 20 years of…
Dominik Matyka
Dr. Dominik Matyka (35) is a serial entrepreneur with extensive digital experience having founded multiple companies of which he successfully…
Leveraging 1st Party Data for Measurement & Attribution Decisions across Google Media
The number of interactions businesses create with their customers is constantly increasing. Despite the fact that more and more data…
Shopping in the Age of Assistance
Consumer expectations are changing and retailers and brands face unique challenges. Google Shopping enables retail growth in three ways: 1.…
Sales Activation: Wer langweilig ist hat ausgedient!
Der Point of Sales (POS) wandelt sich zum Point of Experience (POE), und zwar mit allen Mitteln. Welche Rolle spielt…
Factors for Successful Video Advertising in times of Google & Facebook: The Return of Owned & Operated Inventory
The Internet is constantly changing, especially in the Mobile segment. Videos become increasingly important: to tell stories, spread news and…
Bring Your Business Story to Life with Instagram Stories
Discover why more than 50% of businesses are using Instagram Stories to tell their stories and drive results. We look…
How to conduct good online surveys
Online surveys are a quick and easy way to understand your customers. Yet surveys need to be run correctly to…
Jeremy Abbett
Jeremy Tai Abbett inspires ambitious organisations into realising the creativity required to thrive in a world of constant change. He…