Back

Experience Stage

dmexco_18_071_001-min

Feel. Experience. Understand. The Experience Stage approaches innovative technologies and demonstrates live how VR, artificial intelligence, voice and robotics can be used to transform business. Quickly and effectively. Efficiently and sustainably. The future thinkers and inventors of the international digital industry present their latest projects on this stage. From robots to marketing strategies controlled by artificial intelligence, the DMEXCO Experience Stage will show visitors how tomorrow’s technology works.

 

Trending topics in 2019

As every year, there are particularly strong trends in 2019 that the industry is talking about. The Experience Stage will primarily focus on these three topics.

 

Creativity in AI and robotics

Love machines: our world will increasingly be dominated by robots, artificial intelligence and deep learning processes. How we can maintain and promote innovation and creativity with this extensive technology and what influence it will have on the marketing industry in the future will be an essential part of the discussions and presentations on the Experience Stage.

Virtual and augmented reality

Virtual and extended worlds are on the rise. Until recently, they were considered nice to have in marketing plans, but what were once just playful approaches are now gradually evolving into tangible use cases with added value. At DMEXCO, renowned experts from the real world and thought leaders will show how VR and AR are finding their way into brand communication and how consumers are responding.

Voice

Smart speakers are entering our households and increasingly establishing themselves as an integral part of our everyday lives. The growing potential of voice technologies is already an integral part of future communication strategies, with which successful brand branding can also be carried out via voice as a touchpoint. From podcasting and Alexa Skills to VSO, voice will be the central topic of the Experience Stage and the other stages as well.

The Experience Stage is located in Congress Center North and can accommodate around 700 people. Be there and get inspiration, experience innovation and discover trends at DMEXCO 2019 on 11 and 12 September in Cologne.