The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.
What does the digital economy stand for? For innovative technologies, social progress and the enrichment of everyday life. But also for discussions about privacy, data protection and debates about fake news and digital manipulation. Under the motto “Attitude matters,” DMEXCO 2020 invites you to a dialog on where and how the industry can and intends to show its attitude.
A cornucopia of top speakers awaits visitors at DMEXCO 2018. On 18 stages, Minister of State Dorothee Bär, Moran Cerf (Kellogg School of Management), Alex Tze-Pin Cheng (Baidu), Philipp Schindler (Google), Telekom CEO Timotheus Höttges, Rus Yusupov (HQ Trivia), former Formula 1 world champion and investor Nico Rosberg, cyborg activist Moon Ribas, Pieter Haas (MediaSaturn), Nikki Mendonca (Accenture Interactive) and Debora Koyama (Mondelez), among others, will be delivering a wealth of inspiration and things to talk about. The full DMEXCO program with more than 550 speakers will be available from August 15 at www.dmexco.com/conference. This year, Louise Houghton will be presenting on the Congress Stage for the first time.
At DMEXCO in Cologne, yesterday the digital economy started discussing not only the latest trends in technology and marketing, but also its self-image and its responsibility towards users. In 2018, DMEXCO, the meeting place for all major decision-makers from the digital economy, marketing and innovation, will feature 1,000 exhibitors from 40 countries in six halls and more than 550 speakers – 48 percent of whom are from abroad and 33 percent of whom are female. Two start-up pitches are also taking place: the winner of the “SevenVentures Pitch Day” is the platform for online therapy courses Selfapy. The final of “The DMEXCO & Unilever Foundry Start-up Hatch” will be held on September 13 on the Debate Stage.
Using Customer Intelligence to get the most out of customer data : “We never stay in a state of shock.”
The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.
The digital economy is increasing its focus on users, values and taking a stance
...40 countries, including the most valuable companies in the technology...
Partners & Sponsors
...Have an Impact to Purchase of Media & Technology Services...
The speaker highlights at DMEXCO 2018
...Media, Marketing, Business, Technology and Future form the framework for...
“Trust In You”: Industry discusses the importance of trust in digital marketing at DMEXCO 2019
...not only discussing the latest trends in technology and marketing,...
“Attitude matters” is the motto of DMEXCO 2020
...and technology invites industry decision-makers to engage in dialog about...
...DMEXCO topics business, marketing, media, technology, and future are being...
Thomas Mosch becomes new Director Conference of DMEXCO
...technology is strengthening its management. Thomas Mosch takes over the...
...on Business, Marketing & Media and Technology & Future New...
DMEXCO 2018: Digital economy puts people front and center
...the help of technology. “The customer journey is no longer...
Take C.A.R.E.: DMEXCO 2018 launches debate on the future of the digital economy
...in technology and marketing, but also its self-image and its...
World of Experience
...Hub for Marketing Communications and Technology Register as an Exhibitor...
...Test and experience Products 1,000+ exhibitors from the marketing, technology,...
...discover new trends affecting you and your market. Understand Technology...
...world’s best technology & innovation leaders Modular packages – depending...
Google Drive and Microsoft Teams are digital economy’s most popular home office tools
...as well as technology and innovation drivers at a central...
Corona pandemic accelerates digital transformation and will strengthen digital economy
...as technology and innovation drivers at a central location to...
SevenVentures Pitch Day: Start-up competition returns to DMEXCO in 2019
...fields of data, analytics and technology), SevenVentures Pitch Day (7VPD)...
AI is 2019’s biggest trend, but Content Marketing is the day-to-day business
...percent of those questioned consider this technology as personally important....
...companies in the commerce and technology segments. These include the...
...marketing, media, business, technology and future. Promote your event on...
...Marketing, Technology, Business and Future, the 45-minute slots offer practical...
...to technology and business trends. 1 Martin Meyer-Gossner Martin Meyer-Gossner...
dmexco goes for greater quality in 2018
...and trends from the field of marketing communications and technology....
DMEXCO opens Future Park
290 5343 464 241 240 Explore the...
Lufthansa FlyingLab: DMEXCO 2018 starts above the clouds
...marketing, technology and business. Cologne – This year’s DMEXCO will...
DMEXCO 2018: All partners & sponsors
...Video Ad News are supporting DMEXCO. The first Technology Partners...
DMEXCO launches podcast – RMS on board as partner
...Technology, Business and Future in the “DMEXCO Podcast”. As hosts...
DMEXCO goes Art: Artist Albrecht Behmel creates “DMEXCO Blockchain Originals”
...in their work – now it is technology that we...
Judith Kühn joins dmexco as new Director Conference
...as technology and innovation drivers together at a central location...
dmexco completes its management team: Dr. Dominik Matyka named Chief Advisor
...technology. dmexco — the world’s leading trade fair and conference...
dmexco: Take C.A.R.E. is the motto for 2018
...with the five main areas of marketing, media, technology, business...
...most important future trends in marketing, technology, and business. DMEXCO...
DMEXCO 2020: new on-site concept and a digital “DMEXCO @home”
...according to the following topic areas: future, business, technology, and...