Made for you: Mc Donald’s move to Customer Centricity
Made for you: Mc Donald’s move to Customer Centricity
The declared aim of McDonald’s Deutschland is to address customers individually through all digital channels. The wide variety of channels and touchpoints offers many opportunities, but the company’s activities need to be appropriately planned and organized. Susan Schramm, the CMO of McDonald’s Deutschland, explains the “New Customer Journey” of this giant of the catering sector.
Made for you: Mc Donald's move to Customer Centricity
Speaker
Susan Schramm, CMO Germany, McDonald's Deutschland
Year
2017
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Made for you: Mc Donald’s move to Customer Centricity
