Made for you: Mc Donald’s move to Customer Centricity

Made for you: Mc Donald’s move to Customer Centricity

Erklärtes Ziel von McDonald's Deutschland ist die individuelle Kundenansprache über alle digitalen Kanäle. Die große Vielfalt an Kanälen und Touchpoints bietet viele Chancen, doch die Aktivitäten des Unternehmens müssen entsprechend geplant und organisiert werden. Susan Schramm, CMO von McDonald's Deutschland, erklärt die "New Customer Journey" des Gastro-Riesen.

Made for you: Mc Donald's move to Customer Centricity

Speaker

Susan Schramm, CMO Germany, McDonald's Deutschland

Jahr

2017

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