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DMEXCO Column

Unlock new perspectives with the DMEXCO Column: your monthly guide to digital trends

Welcome to the DMEXCO Column – your monthly update bringing you news and views direct from the leading thinkers and innovation drivers in the digital business. You’ll receive valuable insights into the latest developments and trends from renowned digital experts – covering everything from retail media and personal branding to digital healthcare through to cultural marketing and much more besides.
Whether you’re looking for in-depth analyses or innovative perspectives, the DMEXCO Column gives you a clear overview of the digital world and helps you plan the next significant steps for your business. Stay in the loop with us and be inspired by fresh ideas that really pay off.

DMEXCO column: Robin Heintze on AI as a CRM boost
AI as a CRM optimizer: MEGABAD shows how it’s done in the SME sector
A DMEXCO column by Robin Heintze about MEGABAD – and how a medium-sized company is not just experimenting with AI and CRM, but achieving real, measurable impact.A DMEXCO column by Robin Heintze about MEGABAD – and how a medium-sized company is not just experimenting with AI and CRM, but achieving real, measurable impact.
DMEXCO Column Artificial Intelligence
1 day ago
Columnist Thilo Kölzer on health tokens in the healthcare market.
Health tokens: How crypto is shaking up the healthcare market
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the disruptive potential of health tokens in the healthcare market.
DMEXCO Column Consumers
15.05.2025
A diverse group of people with their backs to the viewer. Around them and on the floor are colorful circles
Commerce Media: New growth opportunities in e-commerce?
A DMEXCO column by Corinna Hohenleitner, Vice President of the Bundesverband Digitale Wirtschaft (BVDW) e. V., on commerce media as an e-commerce booster.
DMEXCO Column E-Commerce
07.05.2025
Soccer ball hitting the net as a symbol for successful branding with LinkedIn and teamwork
Branding with LinkedIn: The Roles on the LinkedIn Playing Field and the Path to the Champions League
A DMEXCO column by Maud Schock, expert in personal branding and corporate ambassadorship, and Michael Schreck, social data analyst, on branding with LinkedIn.
Social Content
30.04.2025
Marketing Relevance: A replica of the sculpture “The Thinker” made of pink building blocks, sitting on a plinth against a colorful gradient background.
Rethinking Marketing Relevance – From AI to Personalized Communication
A DMEXCO column by Evgeny Popov on why relevance is the key marketing factor—reimagined through cognitive science and AGI.
DMEXCO Column Artificial Intelligence
29.04.2025
Trade fair booth ideas: Portrait of Robin Heintze.
B2B Trade Shows: Creative Booth Ideas Are Changing the Game
A DMEXCO column by Robin Heintze on the importance of creative trade show booth ideas for the success of your B2B marketing.
DMEXCO Column Creativity & Design
16.04.2025
AI agents: A person in shadow holds a smartphone up to the camera against a colorful gradient background in shades of pink and violet
AI agents: Context-based intelligence profiles as a booster for brands
A DMEXCO column by Evgeny Popov on AI agents and the contextual advertising revolution.
DMEXCO Column Transformation
02.04.2025
Thanks to AI in Medicine: Three Digital Twins—A man, a woman, and a child with partially pixelated faces as an AI simulation
AI in Medicine Gets Personal
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on AI in Medicine, Artificial Patients, and Digital Twins.
DMEXCO Column Transformation
19.03.2025

Latest Stories

Digital Digest Verena-dmexco
A client chose the AI-generated logo by his secretary over ours.
crm ki-ki crm-dmexco-kolumne
AI as a CRM optimizer: MEGABAD shows how it’s done in the SME sector
cookieless-era-dmexco
Competing Technologies: Is the Cookieless Era on Its Way?
health tokens-dmexco-kolumne
Health tokens: How crypto is shaking up the healthcare market
Story_KI Avatare_Copyright textbest Canva Pro
A Deep Dive into AI-Generated Avatars and Virtual Influencers
DMEXCO Column: Two women stand in front of a flipchart
Sustainability in Advertising: Profitable, Credible, Future-Proof
A DMEXCO column by Evgeny Popov on sustainability in advertising as a success model.
DMEXCO Column Transformation
12.03.2025
Carsten Rasner in the DMEXCO Column
AI Boom: Is Europe Still in the Race – or Already Left Behind?
A DMEXCO column by Carsten Rasner, Managing Director of the Board of the German Association for the Digital Economy (BVDW), on Europe’s race for AI leadership.
DMEXCO Column Affiliate Marketing
05.03.2025