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DMEXCO Column

Unlock new perspectives with the DMEXCO Column: your monthly guide to digital trends

Welcome to the DMEXCO Column – your monthly update bringing you news and views direct from the leading thinkers and innovation drivers in the digital business. You’ll receive valuable insights into the latest developments and trends from renowned digital experts – covering everything from retail media and personal branding to digital healthcare through to cultural marketing and much more besides.
Whether you’re looking for in-depth analyses or innovative perspectives, the DMEXCO Column gives you a clear overview of the digital world and helps you plan the next significant steps for your business. Stay in the loop with us and be inspired by fresh ideas that really pay off.

: Multiple robots working on laptops – symbolic image for AdCP and AI-powered advertising automation.
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
A DMEXCO column by Evgeny Popov on the introduction of the Ad Context Protocol (AdCP) — an open standard that enables AI agents to automate and orchestrate advertising processes across platforms.
DMEXCO Column Artificial Intelligence
15.10.2025
Agency Summit 2025: Audience in front of the DMEXCO stage
NXTGEN Agency Summit 2025: Recapping the Stage of the Future
A DMEXCO column by Paulina Schumann and Timo Sander on the highlights of the NXTGEN Agency Summit 2025 at this year's DMEXCO.
Agencies Transformation
07.10.2025
AI in pharmaceutical sales: Abstract representation of a keyboard with an AI button
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
Transformation Artificial Intelligence
06.10.2025
OOH: Illuminated billboards at night
Why OOH is an exciting addition to B2B marketing
A DMEXCO column by Robin Heintze, Managing Director of morefire, on the underestimated potential of OOH.
DMEXCO Column Creativity & Design
02.10.2025
Portrait of Timo Sander & Paulina Schumann
NXTGEN Bites: Branding vs. Entertainment on Social Media
A DMEXCO column by Timo Sander and Paulina Schumann on the tension between branding and entertainment on social media.
DMEXCO Column Brand & Brand Safety
04.09.2025
A podcast studio symbolizes Maximilian Conrad of Hypecast discussing AI in podcast marketing
Creativity, Authenticity and AI in Podcast Marketing
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the diverse influences of AI on podcast marketing.
DMEXCO Column Transformation
28.08.2025
Robot mixing a colorful cocktail of MCP and MPC—symbolizing Agentic AI combining technologies
Shaken, not stirred—how Agentic AI is shaking up existing business models
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on Agentic AI, MCP, and MPC—and how autonomous, self-learning AI agents are remixing healthcare and marketing while transforming existing business models.
DMEXCO Column Transformation
14.08.2025
Stamp with the label “Fax Out” as a symbol of outdated processes – AI for SMEs as the way forward
AI for SMEs: Turning Efficiency into Competitive Advantage
A DMEXCO column by Robin Heintze, Managing Director of morefire, on how AI is becoming a true efficiency booster for SMEs.
DMEXCO Column Transformation
17.07.2025

Latest Stories

Beitragsbild_Story_Customer Experience AI_eingefärbt
The Customer Experience: Balancing AI and Empathy
Beitragsbild Story VideoDays
Vote now: These are the top 5 nominees for the ‘Best Brand Collab Award’
Beitragsbild_DMEXCO Kolumne 35_Evgeny
OpenRTB. Prebid. Now AdCP: The Standard That Lets AI Run Your Media
Beitragsbild_Petra Czora
Insight Out: A Conversation with ROSSMANN’s Head of Marketing, Petra Czora
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Why Sora 2 Might Change Social Media Forever
Maximilian Conrad from Hypecast discusses Podcast Trends 2025
What’s New? Three Major Podcast Trends for 2025/2026
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the biggest podcast trends for 2025 and 2026.
DMEXCO Column Transformation
14.07.2025
Young woman with curly hair and glasses looking at her smartphone – symbolic image for LinkedIn posts that easily come off as cringe without the right tips
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
There’s no shortage of LinkedIn tips out there—but which ones actually help you build a professional profile without coming off as cringe? A DMEXCO column by Maud Schock and Michael Schreck.
Social Content
10.07.2025