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DMEXCO Column
Unlock new perspectives with the DMEXCO Column: your monthly guide to digital trends
Welcome to the DMEXCO Column – your monthly update bringing you news and views direct from the leading thinkers and innovation drivers in the digital business. You’ll receive valuable insights into the latest developments and trends from renowned digital experts – covering everything from retail media and personal branding to digital healthcare through to cultural marketing and much more besides.
Whether you’re looking for in-depth analyses or innovative perspectives, the DMEXCO Column gives you a clear overview of the digital world and helps you plan the next significant steps for your business. Stay in the loop with us and be inspired by fresh ideas that really pay off.
AI in pharmaceutical sales: A success factor for the next era of sales
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on the advantages and potential applications of AI in pharmaceutical sales.
6 hours ago
Why OOH is an exciting addition to B2B marketing
A DMEXCO column by Robin Heintze, Managing Director of morefire, on the underestimated potential of OOH.
02.10.2025
NXTGEN Bites: Branding vs. Entertainment on Social Media
A DMEXCO column by Timo Sander and Paulina Schumann on the tension between branding and entertainment on social media.
04.09.2025
Creativity, Authenticity and AI in Podcast Marketing
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the diverse influences of AI on podcast marketing.
28.08.2025
Shaken, not stirred—how Agentic AI is shaking up existing business models
A DMEXCO column by Thilo Kölzer, COO of DocCheck AG, on Agentic AI, MCP, and MPC—and how autonomous, self-learning AI agents are remixing healthcare and marketing while transforming existing business models.
14.08.2025
AI for SMEs: Turning Efficiency into Competitive Advantage
A DMEXCO column by Robin Heintze, Managing Director of morefire, on how AI is becoming a true efficiency booster for SMEs.
17.07.2025
What’s New? Three Major Podcast Trends for 2025/2026
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, exploring the biggest podcast trends for 2025 and 2026.
14.07.2025
LinkedIn Tips: Skip the Cringe and Optimize Your Profile
There’s no shortage of LinkedIn tips out there—but which ones actually help you build a professional profile without coming off as cringe? A DMEXCO column by Maud Schock and Michael Schreck.
The long tail is back in marketing – this time with AI
A DMEXCO Column by Thilo Kölzer, COO der DocCheck AG, on the return of long tail campaigns in online marketing through AI.
07.07.2025
Stop Baking, start Shaking: Why You Should Start Advertising with Dynamic Ad Insertion in Podcasts
A DMEXCO column by Maximilian Conrad, Co-Founder and CEO of Hypecast, on the benefits of dynamic ad insertion for podcast advertising.
17.06.2025
