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DMEXCO Column

Unlock new perspectives with the DMEXCO Column: your monthly guide to digital trends

Welcome to the DMEXCO Column – your monthly update bringing you news and views direct from the leading thinkers and innovation drivers in the digital business. You’ll receive valuable insights into the latest developments and trends from renowned digital experts – covering everything from retail media and personal branding to digital healthcare through to cultural marketing and much more besides.
Whether you’re looking for in-depth analyses or innovative perspectives, the DMEXCO Column gives you a clear overview of the digital world and helps you plan the next significant steps for your business. Stay in the loop with us and be inspired by fresh ideas that really pay off.

DMEXCO Column: Retail Media – 5 key takeaways from DMEXCO 2024 you can’t miss
A DMEXCO Column by Corinna Hohenleitner, Vice President of the German Association for the Digital Economy (BVDW) e. V.