Posts under the Topic:
Business
Empathetic Marketing: Why We Need People to Control AI
With the rise of AI, businesses are moving forward at an unprecedented speed. But companies still need human marketers to define what “forward” means. This is where empathetic marketing comes in.
18.12.2025
Insight Out: Malte Hildebrandt on the Importance of Quality Journalism
Clarity, brand, and video: In a conversation at DMEXCO 2025, Malte Hildebrandt explained why DMEXCO is indispensable, why long-term brand investments take precedence over short-term performance, and why quality journalism is so crucial for a well-functioning society.
09.12.2025
Insight Out: Marketing at the Douglas Group
The Douglas Group is one of the leading players in the European e-commerce market for premium beauty products. Executive Vice President Group Marketing Rik Strubel explains his vision of future-proof marketing that has the power to shape society.
08.12.2025
DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI
A DMEXCO column by Evgeny Popov on the opportunities and advantages of employee advocacy on LinkedIn.
02.12.2025
Insight Out: Manfred Meindl – Head of Marketing at VAUDE
VAUDE is committed to mountain sports, responsible action and clear values. Manfred Meindl explains why the team refocused its marketing budget on climate action, why quitting X and paid Meta ads made sense, and why good ideas rarely form at a desk.
04.11.2025
Corporate Influencers: Balancing Authenticity and KPIs
Corporate influencers are now an indispensable part of companies’ strategies as content creators and community builders. They lend them their authentic voices and transform values into stories where conventional communication reaches its limits.
28.10.2025
Cultural Marketing: Integrity Outshines Hype
Cultural marketing is no longer just a buzzword – it’s more a case of having an ethos that can also shape your strategic marketing. Let’s get to the bottom of the hype.
24.10.2025
Insight Out: An Interview with SUSHI BIKES CMO Lisa Willmann
Lisa Willmann shows how to get the most out of a limited marketing budget. In our interview, she explains what role courage and purpose play in her marketing for SUSHI BIKES.
23.10.2025
Latest Stories
Insight Out: A Conversation with ROSSMANN’s Head of Marketing, Petra Czora
Courage, clarity, and measurable impact: Petra Czora, Head of Marketing at ROSSMANN, explains how a fully digital loyalty card became a key driver of success, how POS staging enhances customer experiences, and how she recognizes real transformation.
14.10.2025
