Posts under the Topic:
Business
CMO Responsibilities in the AI Era: New Skills, Changing Roles
CMO responsibilities are becoming more wide-ranging in the AI era. But it’s far from clear what direction the role will take in the future. Our guide explores this topic and identifies new core competencies that modern CMOs should possess.
2 days ago
Marketing Survey 2026: AI Dominates the Marketing Agenda
In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.
11.03.2026
Behavioral Design: Nudging or Manipulation in Marketing?
Is behavioral design smart UX or manipulation? The debate surrounding dark patterns shows that performance isn’t the only issue at stake – acting responsibly matters too. The position you take will shape your marketing strategy.
The flood of buzzwords in marketing: Why we need more substance again
A comment by Verena Gründel on the daily flood of buzzwords, the pitfalls of a lack of analytical thinking, and the desire for more reality in business.
Let Convenience in Marketing Guide Your Success
No one wants to fill in endless forms or navigate unclear return policies. One-click, streamlined checkout and clear processes are key to success: Convenience in marketing lowers CAC, increases conversions and gives you a competitive edge.
05.03.2026
Marketing KPIs: How AI Is Reshaping the Tracking Landscape
New ways of searching, new online behavior, but the same old reporting methods? That’s not a winning formula. Learn which marketing KPIs are the real game changers today.
03.03.2026
Omnichannel Strategy: If Not Now, When?
The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.
26.02.2026
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
19.02.2026
Hyper-Personalization: How to Leverage Its Opportunities
Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.
17.02.2026
Why Good UX Design Is an Essential Driver of Business Growth
Even in disruptive times, it’s generally poor user experience rather than prices or products that deters online shoppers from completing a purchase. All the more reason, then, to remind ourselves of the importance of good UX design.
16.02.2026
