Posts under the Topic:
Business
15 Effective AI Use Cases for Marketing Teams
Marketing teams are under pressure: more content, more channels, less time. AI promises to ease the burden, but without a clear strategy, much of its impact is lost. Our guide presents fifteen practical AI use cases for marketing to help you succeed.
13 hours ago
Beyond Checkout: Erik Reintjes on the Future of AI in Ecommerce
Erik Reintjes, CEO of MissPompadour GmbH, gives his take on the buzz around the future of AI in ecommerce: What’s overhyped, what’s underestimated and why true differentiation will hinge on brand identity, data and customer engagement.
Social Media Schau: Episode 2 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond?
Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
How Brand Building Keeps Growth Costs Down
Performance delivers short-term results. Differentiation isn’t established in the funnel – it develops inside the minds of your target audience. Brand building is becoming pivotal for CMOs as a lever for pricing, efficiency and sustainable growth.
22.04.2026
DMEXCO’s New Social Media Marketing Podcast Has Got the Insights
What are the hottest social media trends? DMEXCO’s new weekly social media marketing podcast, the Social Media Schau, brings you the key developments and outlines clear action steps for the German-speaking market.
The Secret to Visibility: Thought Leadership on LinkedIn
Many companies have an active presence on LinkedIn without moving the needle. Our guide to thought leadership on LinkedIn explains why this could be – and what specific steps you can take to get better results.
KPI Crisis? 4 Strategies to Increase AI Visibility
Do your reports indicate a dramatic drop in visibility? You’re not alone – zero-click search and AI tools are fundamentally changing search behavior. Discover strategies to boost your AI visibility in a search landscape dominated by LLMs.
Brand Loyalty over Hype: 93% of Germans Prioritize Quality
In 2026, consumers are making more cautious choices. The focus is shifting away from trends toward trust, quality and brand attachment. The DMEXCO Brand Study reveals the factors shaping brand loyalty and how you can tailor your strategy accordingly.
31.03.2026
Latest Stories
CMO Responsibilities in the AI Era: New Skills, Changing Roles
CMO responsibilities are becoming more wide-ranging in the AI era. But it’s far from clear what direction the role will take in the future. Our guide explores this topic and identifies new core competencies that modern CMOs should possess.
23.03.2026
Marketing Survey 2026: AI Dominates the Marketing Agenda
In the latest marketing survey conducted by marketing-BÖRSE in cooperation with DMEXCO, BVDW, and Horizont, five AI topics ranked among the top 10 most important marketing trends for 2026.
11.03.2026
