Posts under the Topic:
Business
Performance Marketing KPIs under Growth Pressure
Growth-stage marketing may sound like a tailwind, but rising budgets and complex channels mean mounting pressure to maximize efficiency for ecommerce companies. Scaling now means having stable cost-to-revenue ratios, not just expanding reach.
1 day ago
How to Turn Your Martech Stack into a Growth Engine in 2026
Building the right martech stack is a crucial management decision in 2026. Only integrated, strategically assembled stacks can leverage AI, data, and platforms effectively. In many companies, the stack is growing, but its impact isn’t.
09.02.2026
2026 Marketing Trends: These 4 Topics Will Dominate the Industry
What are the key marketing trends for 2026? Our survey of experts shows that four topic clusters will shape the industry this year. To find out what they are, get our guide.
08.01.2026
Insight Out: Premium Branding at Rituals Cosmetics
Rituals is one of the leading cosmetics brands on the market. Anna Pütz, as Head of Marketing DACH, is a key force behind this success. She explains the values and beliefs that shape marketing at Rituals and the brand’s strong focus on premium branding.
07.01.2026
Empathetic Marketing: Why We Need People to Control AI
With the rise of AI, businesses are moving forward at an unprecedented speed. But companies still need human marketers to define what “forward” means. This is where empathetic marketing comes in.
18.12.2025
Insight Out: Malte Hildebrandt on the Importance of Quality Journalism
Clarity, brand, and video: In a conversation at DMEXCO 2025, Malte Hildebrandt explained why DMEXCO is indispensable, why long-term brand investments take precedence over short-term performance, and why quality journalism is so crucial for a well-functioning society.
09.12.2025
Insight Out: Marketing at the Douglas Group
The Douglas Group is one of the leading players in the European e-commerce market for premium beauty products. Executive Vice President Group Marketing Rik Strubel explains his vision of future-proof marketing that has the power to shape society.
08.12.2025
DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI
A DMEXCO column by Evgeny Popov on the opportunities and advantages of employee advocacy on LinkedIn.
02.12.2025
Insight Out: Manfred Meindl – Head of Marketing at VAUDE
VAUDE is committed to mountain sports, responsible action and clear values. Manfred Meindl explains why the team refocused its marketing budget on climate action, why quitting X and paid Meta ads made sense, and why good ideas rarely form at a desk.
04.11.2025
Corporate Influencers: Balancing Authenticity and KPIs
Corporate influencers are now an indispensable part of companies’ strategies as content creators and community builders. They lend them their authentic voices and transform values into stories where conventional communication reaches its limits.
28.10.2025
