Summits at DMEXCO 2025: The Future Needs a Bold Stage
Generative AI, new platforms and hyper-personalization are rapidly changing markets, and companies need help navigating the opportunities and uncertainties. That’s where the summits at DMEXCO 2025 come in, serving the digital economy as a compass.

Cutting-edge thinking on the Center Stage
The new Thought Leaders’ Summit kicks off on DMEXCO 2025’s Center Stage on Wednesday, September 17. The event will focus on the big questions concerning the future of digital marketing: How are platform strategies changing the competitive landscape? What role is hyper-personalization playing for brands? And what can be done to ensure digital sovereignty in a more strictly regulated environment? Answers will be revealed by top speakers from Google, Microsoft, Adobe and Amazon.
CMOS set the agenda for 2026
Thursday, September 18, is reserved for the CMO Summit. Top marketers from Lufthansa, L’Oréal, Douglas and MINI will take to the stage to share exclusive insights into their agendas for 2026. First-party data, sustainable brand management, and the use of AI in media and content creation will be the main talking points.
Values over buzzwords – your summit road map
In addition to the two flagship formats, the DMEXCO 2025 summits also offer stages with a strong practical focus for every discipline in line with the motto “Be bold. Move forward.”
- Covering topics such as social shopping and composable commerce, the Commerce Summit is the ideal venue for anyone looking for smart ways to tap into potential new revenue sources.
- The Creators’ Summit and Creativity Summit aim to share inspiration and empower brands that want to use authenticity, creative simplicity and cultural relevance to really engage with audiences.
- The summits dedicated to adtech, martech, retail media and other disciplines are aimed at specialists who are looking for deep insights and value the drive to deliver results over buzzword bingo.
The summits at DMEXCO 2025 reflect the importance of clear principles – it’s not hype that matters here, but orientation, impact and collaboration in the interest of a sustainable marketing sector.
The DMEXCO 2025 summits: where questions pave the way to progress
The summits at DMEXCO 2025 are much more than just items on an agenda. They put the sector’s burning questions on the stage – and bring together the players who are shaping the future of digital marketing.