Secrets of Success: 14 Top Conversion Hacks from Industry Leaders
In 2024, the DMEXCO Podcast once again hosted the who’s who of the international marketing scene. We asked all our guests one pivotal question: What’s your personal conversion hack? Here are 14 game-changing hacks from the likes of Nestlé’s CMO, Google’s VP of Search, Quantcast’s CEOs, SAP’s CMO, and many more. Get inspired and discover how to turn these hacks into your own success!
Leverage Seasonal effects!
Capitalize on seasonal campaigns that align with complementary products. An example from Nestlé: Sauce Hollandaise advertising directly boosts asparagus sales, creating a win-win scenario. Timely marketing is crucial – every day matters to maximize demand and fully harness these powerful synergies.
Maike Abel, Digital & Corporate Marketing Director, Nestlé Germany
Master Job-Sharing with trust and simplicity!
Successful job-sharing relies on two pillars: openness and simplicity. Build trust through honest communication and regular feedback to stay aligned. For your team and organization, make collaboration seamless—use one shared email address and a unified signature to act as one person. This ensures smooth teamwork and maximum efficiency!
Nadine Bartenschlager & Catherine Niebuhr, CMOs GER/CH, NIVEA
Design with Users in Mind!
Great design starts with user research in three phases: 1. Observe your target audience’s daily lives to identify how your product fits in. 2. Leverage market research to understand what resonates. 3. Test early and often. Start with paper prototypes and progress to real designs.
Sabrina Ellis, former Chief Product Officer, Pinterest
Set clear KPIs – for humans and machines!
Define precisely what you value as a KPI. People, and even more so algorithms, blindly follow the set goal, so ensure that you define objectives that contribute to your business success! They serve as the compass for your company, partners, and algorithms.
Konrad Feldman, CEO, Quantcast
Make Payments Simple and Secure!
Paying in an online shop must be as simple as possible. Invest in alternative payment methods that reduce fraud while making the payment process easier for customers. This creates a win-win situation for both you and your customers.
Ralf Gernhold, Head of IT Sales Plattform, DB Fernverkehr
Stay Close to the Trends!
Boost conversions by staying in tune with market trends and consumer interests. Identify what’s driving the zeitgeist. Respond with relevant products like coffee machines to capture this growing demand.
Susanne Harring, Managing Director, De’Longhi Germany
Focus on reach and direct links!
Reach is the key to success—especially on platforms like Instagram. Use Stories with direct links to showcase your products. Guide users to your shop, monitor clicks in real time, and analyze conversions. This way, you can drive demand and revenue effectively while maximizing your reach!
Philip Hitschler, CEO, Hitschies
Make your content entertaining, helpful, or shareable!
Create social media content that entertains, provides value, or inspires sharing. Entertainment drives likes, usefulness insights to saves, and shareable content will be spread to friends. Combine these three elements, and you have the ultimate conversion hack for your content.
Max Klemmer, Managing Director, Miss Germany
Break the ROI Obsession!
Stop relying on short-term ROI metrics that may not reflect true value. Focus on meaningful data and trends, and work closely with your CFO to develop long-term metrics for advertising and brand value. Confidently step beyond quick wins to drive sustainable growth and ensure marketing’s impact is fully realized.
Daniel Knapp, Chief Economist, IAB Europe
Focus on Continuous Improvement and Boost Your Ego!
Small, daily improvements lead to impressive long-term results – often more than big initiatives. Measure progress consistently and never underestimate the power of small steps. For tough days, create an “ego folder” to store positive feedback and revisit it for motivation and energy during challenging moments.
Kerstin Köder, CMO Middle and Eastern Europe, SAP
Let AI do the work!
Use tools like Google’s Notebook LM to efficiently process large volumes of documents. Upload research reports, strategy papers, or schedules, and ask targeted questions. This way, you’ll get concise summaries – even in podcast format.
Brendon Kraham, Vice President Search, Google
Master Surveys for Zero-Party Data!
Surveys are key to collecting zero-party data, but success lies in precision. Ask the right questions for the right persona, category, and timing on the ideal platform. Asking the right questions can save a lot of money. Use AI to transform millions of data points into actionable insights. Asking the right questions can save a lot of money.
Geoffroy Martin, CEO, Ogury
Stand Out with Unique Press Photos!
Looking to boost your personal brand, improve sales, or capture media attention? Invest time, creativity, and a bit of budget into extraordinary press photos. Eye-catching images set you apart, enhance visibility, and give you an edge – whether on magazine covers or in Social Media.
Toan Nguyen, Managing Director, Jung von Matt NERD
Make Your Brand Sound!
Harness the power of auditory communication to evoke emotions and influence decisions—whether at the supermarket, in the showroom, or online. Create a strategically consistent sound. It will make your brand unforgettable and gives you a lasting competitive edge.
Ric Scheuss, CEO, Tro
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