DMEXCO 2025: E-Commerce Trends and Insights
The World of Commerce unites the core elements of the digital economy: from payment solutions & social commerce to shop technologies & sustainability. For two days, Cologne will be the hub for all those keen to rethink commerce & drive its success.
The World of Commerce at DMEXCO 2025
Today, digital commerce is more than just another sales channel; it’s the key driver of business growth. In the World of Commerce at DMEXCO 2025, you’ll experience a unique ecosystem combining expo, conference and networking. The open special exhibition area in Hall 7 offers the perfect environment in which to experience technologies, create synergies and share knowledge. Topics covered here will span the whole spectrum from digital payment systems, shop technologies and social commerce to micropayments, bundling and sustainability. Whether you want to discover new tools, find partners or discuss best practices, the World of Commerce aims to deliver the insights you need to take your business to the next level. Shopware, Shopify, Awin, FactFinder, HYVÄ, Mollie, Insider, Emporix, billiger.de, Channel Pilot and Adyen: The list of partners reads like a who’s who of the commerce sector. From global platforms to payment specialists to tech enablers, the diversity is tremendous – a perfect reflection of the digital commerce ecosystem.
Commerce Areas: lounge & performance hotspots
The World of Commerce thrives on interaction and experiences – and that’s what the Commerce Areas are all about.
#1 Commerce Lounge
Making its debut at DMEXCO 2025, the Commerce Lounge is set to be the gathering place for the whole e‑commerce community. Except for certain events, it will be open to all visitors to use for networking over drinks, take short breaks or answer a few emails in comfort. In the evening, it will transform into an event location, hosting Laura Kremer’s E‑Commerce Meetup or the eCom Unity party. On the second day of the trade fair, the Female Leaders in Commerce Breakfast will also take place in the Lounge. This special format will see leading women from the e‑commerce and retail sectors come together, offering a unique opportunity for you to make new contacts. During DMEXCO 2025, the Commerce Lounge is the ideal place to meet company founders, decision-makers and partners in a relaxed atmosphere – networking on a whole new level.
#2 Affiliate & Performance Area
Performance matters. In the Affiliate & Performance Area, everything revolves around data-driven marketing strategies, tracking models and direct dialogue with representatives of the leading platforms. This is the foremost gathering place for everyone who’s focused on the interplay between conversion, attribution and ROI.
Summits & stages: commerce in action at DMEXCO 2025
The program on the Commerce Stage is set to deliver even more highlights:
On Wednesday, September 17, the DMEXCO Commerce Summit – powered by BVDW and in partnership with Shopify – will run from 9:45 a.m. to 5:30 p.m. Burning questions affecting the digital commerce sector will be addressed on stage: What role is AI playing in e‑commerce? How is social commerce changing customer journeys? What action are payment companies taking to ensure scalability and security? Speakers representing retailers, platforms and technology providers will discuss best-practice examples, share insights and reveal trends that are shaping the sector.
The Immersive Tech Summit will follow on Thursday, September 18, from 1:30 p.m. to 5:00 p.m. Here, the focus will be on technologies that are taking digital commerce experiences to the next level – from AR/VR in shopping apps to innovative 3D showrooms. This is your chance to preview how customers will experience and purchase products in the future.
As the summits clearly show, digital commerce has long since been about much more than just online shops – it’s now a complex interplay between data, technology, content and experience.
DMEXCO 2025: Commerce is shaping the future
DMEXCO 2025 demonstrates that commerce is the key growth driver in a digitalized world. With partners including Shopify, Shopware, Adyen, Awin and Mollie, and formats like the Commerce Lounge and the Affiliate & Performance Area, we offer you a unique platform for knowledge, contacts and inspiration. On the Commerce Stage, you’ll discover how retail strategies are changing and which technologies are having the greatest impact. Whether you work in B2B or B2C, the World of Commerce delivers the insights, contacts and lessons that will drive your business forward.
On September 17 and 18 – with the motto “Be bold. Move forward.” – Cologne will be the top destination for everyone who wants to reshape the commerce landscape, not just operate within it. From payment solutions and retail media to social commerce and immersive tech, DMEXCO 2025 is your opportunity to discover what tomorrow has in store for digital business and get the tools you need to act on today’s trends.
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