DMEXCO 2025: Agencies in the Spotlight

The World of Agencies at DMEXCO 2025

Creativity, expertise and consultancy – that’s what agencies are all about. Not to mention the fact that few other companies can claim to be as flexible, diverse and adaptable as an agency. Productive dynamics thrive on the exchange of ideas – which is exactly what awaits you in the World of Agencies at DMEXCO 2025! This is where brand managers, creative teams and technology partners from all over the world come together. With topics ranging from campaign development and data-driven communication to immersive brand experiences, in the World of Agencies you can discover projects at first hand, strike up inspiring conversations and initiate future collaborations. The spirit of the next generation of agencies ensures that this area is a hotspot for trends and innovations.

As in previous years, the World of Agencies is attracting the who’s who of the agency landscape to DMEXCO 2025. Participating companies include top names such as Serviceplan, Ogilvy (WPP), Jung von Matt, Weischer.JvB and Brainsuite, all of which will be presenting examples of their work on stage. The program will be complemented by creativity zones and networking lounges – perfect spots in which to experience the diversity of the industry.

Pitch your vision: a great opportunity for agencies

Now, this is a true must-attend event: the NXTGEN Agency Summit – empowered by awork, Weischer.JvB and Brainsuite. On September 17, progressive agencies will take to the Collective Stage to reveal what next-generation agency work looks like. Discussions will focus on AI-assisted content workflows, new collaboration and payment models, and the question of how agencies can adapt their structures to meet future requirements. You’ll learn about best-practice examples where tech and creativity go hand in hand. But there’s more involved than just tools: The focus is on cultural change. How can we establish “New Work” concepts in practice? What are the best approaches for building digital proximity to customers? And how can you embed innovation into your day-to-day business?
Special highlight: Keynotes and insights from forward thinkers including Jan König (Odaline), who will show you how young innovators are rethinking the daily routine at agencies. The NXTGEN Agency Summit is your stage for bold ideas and your shortcut to brands, media partners and decision-makers who are open to exploring new avenues.

From insights to impact

DMEXCO 2025 has even more big moments in store for the agency sector in addition to the NXTGEN Agency Summit. On September 18, the Agencies’ Stage will host the Creativity Summit – curated by DDA and empowered by Kantar. It will explore questions that are familiar to all agencies, including: How can the cultural relevance of an idea be maintained? How can creative simplicity be achieved in complex environments? And what role do AI and immersive technologies play in shaping brand experiences?

The program will be complemented by the Corporate Influencer Summit, co-curated by The People Branding Company. This is where you’ll have the chance to discover how employees can act as real brand ambassadors. Authentic, visible and approachable – that’s the recipe for success in modern communication. There will be a lot going on at DMEXCO 2025: To secure added value on the subjects you’re most interested in, why not take advantage of the practical formats organized by the German Association for the Digital Economy (BVDW)? On guided tours, experts will guide you to the relevant stands and highlights. In masterclasses, you can pick up hands-on insights into growth strategies, tools and tech trends. These opportunities from the BVDW enhance DMEXCO’s role as your training ground for knowledge and skills.

DMEXCO 2025: agencies shaping the future

DMEXCO 2025 offers agencies the perfect stage for growth, visibility and networking. In addition to presentations and summits, you’ll benefit from direct contact with brands, tech partners and decision-makers.

With the World of Agencies as a gathering place, the NXTGEN Agency Summit focused on the future, the Creativity Summit dedicated to creative excellence and the Corporate Influencer Summit specializing in authentic communication, DMEXCO covers the entire agency spectrum.

With the motto, “Be bold. Move forward,” Cologne is set to be an unmissable destination this September for everyone who wants to play an active role in shaping the future of agencies. It’s not only a showcase for creative work, but also a place where trends emerge, deals prosper and strategic partnerships are formed.