Commerce Playbook 2027: 7 Ecommerce Strategy Insights
AI is rapidly transforming digital retail. Our Commerce Playbook 2027 brings together the most important ecommerce strategy advice from top industry experts and highlights seven priorities companies should focus on now.
Fascinating insights from seven leading commerce experts
From artificial intelligence and agentic commerce to social commerce and new customer journeys, the digital retail landscape is transforming faster than ever. And at the same time, commerce professionals face the challenge of distinguishing between short-term crazes and long-term trends.
This is exactly where the Commerce Playbook 2027 comes in. It’s based on insights gathered from the DMEXCO interview series “Beyond Checkout: Leading Minds in Commerce” as well as our DMEXCO stories, and brings together the perspectives of Claudia Frese, CEO of momox; Dr. Boris Ewenstein from OTTO; Jonas Rashedi, CDO of FALKE; Tim Böker, CEO of Gartenhaus.com; Erik Reintjes, CEO of MissPompadour; Jan Griesel, founder of PlentyONE; and Julia Greven, founder of LiveShopping4U.
Despite their contrasting business models, the experts arrive at a remarkably consistent conclusion:
Lasting competitive advantages are not created by having the best AI tool, but rather by high-quality data, strong brands, close customer relationships, and the ability to implement changes faster than the competition.
Translating trends into specific recommended actions
The Commerce Playbook 2027 summarizes the perspectives of the seven experts in relation to seven key areas of ecommerce strategy. Each section explains why a topic is relevant, what impact it has on digital retail, and – most importantly – what specific steps commerce professionals are advised to take.
Among other insights, you’ll learn:
- Why data quality is becoming more important than the next AI model
- How companies are preparing for agentic commerce today
- Why recommendations are increasingly replacing conventional search queries
- What role platforms, social commerce, and communities are expected to play in the future
- How brands can establish lasting competitive advantages, and
- Why customer lifetime value and profitability are the KPIs of the future.
At the end of each section, you’ll find specific recommended actions that will help you apply the insights to your ecommerce strategy right away.
Guiding your 2027 ecommerce strategy
The Commerce Playbook 2027 has been created to offer retailers, brands, and platforms guidance in a rapidly changing market and help you make concrete strategy decisions in response to trends.
