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Announcement 20.09.2024
DMEXCO 2024 solidifies its position as a key hub for international marketing decision-makers

With “Prompting the Future” as its motto, DMEXCO further strengthened its role as the leading event for the digital economy. Featuring more than 850 international speakers across 16 stages along with 680 exhibitors and partners from around the globe, DMEXCO showcased the latest trends and developments in marketing and communication on September 18 and 19 in Cologne. Artificial intelligence took center stage at the expo and conference, complemented by spotlights on retail media, total video, DOOH, programmatic advertising, sustainability, social media, and influencer marketing. Seven new formats premiered at this year's DMEXCO, including the CMO Summit, a prestigious forum for international marketing executives. In 2025, DMEXCO will take place in Cologne on September 17 and 18.

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Announcement 19.09.2024
DMEXCO survey explores the agenda of CMOs for 2025

AI and brand building – where companies will be setting their marketing priorities in the coming year

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Announcement 18.09.2024
BVDW x DMEXCO survey – Before DMEXCO 2024: the digital economy is the work-place of the future

People working in the digital economy are happy in their industry and believe it has a promising future. This is the finding of a recent Civey study conducted on behalf of the German Association for the Digital Economy (BVDW) and DMEXCO. The results clearly show why the digital economy is regarded as one of Germany’s most attractive industries from an employment perspective.

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Announcement 10.09.2024
DMEXCO survey: AI chatbots taking market share from traditional search engines

Increasing numbers of Germans are using AI-based chatbots when searching for information online. This is in addition to or instead of traditional search engines. Marketing and communications professionals are especially likely to use AI-based search tools. At the same time, marketers are taking increasing measures to improve the visibility of their brands on ChatGPT and the like.

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Announcement 05.09.2024
Conference Highlights DMEXCO 2024

On September 18 and 19, DMEXCO will once again be serving up an extensive program featuring the who’s who of the digital industry. Artificial intelligence will be taking center stage along with retail media, sustainable media, digital out of home, connected TV, e-commerce, adtech, audio, programmatic, social media, and influencer marketing. The leading business-to-business digital & tech event taking place in Cologne will mark the first installment of a number of new formats, including the DMEXCO CMO Summit and the Creativity Summit.

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Announcement 30.08.2024
DMEXCO survey – AI as a growth driver: older executives see more opportunities than their younger counterparts

Will artificial intelligence stimulate the German economy or will the technology’s rapid development make it lose ground? A recent representative survey commissioned by DMEXCO has revealed that Germany’s business elite are cautiously optimistic.

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Announcement 10.07.2024
DMEXCO & Digital X 2024: Cologne to be Europe’s digital hotspot again in September

On September 18 and 19, Cologne will once again become the digital capital of Europe. DMEXCO and Digital X are joining forces once more to fuel the digital transformation. The joint ticket arrangement will allow visitors to attend both events this year as well.

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Announcement 19.06.2024
DMEXCO survey: More than 50% of marketers believe their prompting skills still need some work

AI as a trending topic: the gap that still has to be bridged between theoretical discussions and practical usage exists in the marketing and communications indus-try as well. This discrepancy was highlighted by a recent study conducted by mar-ket research company Civey on behalf of DMEXCO, which shows that around 37% of marketing and communications professionals currently use AI tools such as ChatGPT in their everyday professional life. The majority of respondents aged 18 to 29 (60.3%) use these tools, while the figure for professionals aged 30 to 39 drops to just under 41%.

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Announcement 15.05.2024
DMEXCO 2024 is a bosses’ matter: new CMO Summit will bring together leading marketing decision-makers from across the world

DMEXCO, Europe’s leading business-to-business digital marketing & tech event, will be held in Cologne on September 18 and 19 – this year under the motto “Prompting the Future”. And the event’s new CMO Summit will transform the Rhine metropolis into the beating heart of (digital) marketing. Tickets are available now.

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