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Business 10.07.2019

Here’s how to select the ideal agency for your digital projects

Keeping a few key things in mind can help ensure successful teamwork.

Future 01.08.2019

How the digital agency of the future will work

Agency landscape is changing rapidly. Digital agencies in particular must constantly reinvent themselves, build up special knowledge and cover more disciplines in order to remain competitive. Where is the digital agency of the future heading?

30.04.2020

How to onboard new agency clients successfully

In successful agencies, the professional onboarding of new clients is a top priority. Besides sharing expectations and defining common goals and processes, the focus is on building trust.

Future 25.01.2019

Increased efficiency in digital marketing: AI instead of an agency?

They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.

Future 24.01.2019

AI: experts call for testing and federal digital agency

The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy

Business 16.07.2019

Sales channels for agencies: everything as always, only better

Personal contact, content marketing and lead-nurturing for positioning with potential customers

23.04.2020

Self-marketing for agencies – escaping the recommendation trap

They professionally present their clients in the best possible light – but many agencies struggle when it comes to strategic self-marketing. But if you only rely on recommendations, you are in danger of a rude awakening, especially in times of crisis.

06.05.2020

Guide: How can agile working be implemented in agencies?

Many agencies claim to be agile. What that actually means, however, often remains hidden from both the client and the team. Our guide shows you how to profitably implement agile working in your agency.

Expo 15.04.2019

World of Agencies

Networking at the highest level.The World of Agencies - an area for top international agencies and their clients.

Business 17.07.2019

Why you shouldn’t write off agencies when it comes to digitalization issues

Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.

Marketing 22.10.2019

Gen Z: How to Reach the New Generation of Consumers

The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.

Expo 09.06.2018

Networking at its Best

The lounge is the exclusive retreat for national and international top agencies and their clients.

Marketing 27.01.2020

How virtual influencers are gaining a foothold in digital marketing

Virtual influencers are opening up new ways for brands to present themselves and generate attention. The use of virtual brand ambassadors offers many advantages – but also poses some risks.

Technology 31.07.2018

Christof Baron: “Blockchain has a speed problem”

Blockchain is one of the big buzzwords of 2018. DMEXCO asked media expert Christof Baron how this technology will influence the media business.

Media 08.11.2018

Seek and find: The perfect SEO strategy

Google is forever changing its ranking algorithms. Companies need to be equipped for this.

Resources 27.11.2019

Proper briefing has to be learned

Little effort and high quality: a consistently formulated briefing ultimately ensures a project will run smoothly. After all, the end result always depends on the quality of the input.

Media 14.02.2020

GDPR in B2B newsletter marketing – here’s how you can create legal certainty

The use and analysis of personal data plays a central role in newsletter marketing. Data-protection officer Dr. Stephan Gärtner explains in which form this kind of data processing is permitted for promotional purposes.

Future 11.12.2019

2020 digital marketing trends – what awaits us in the new year?

Digital marketing benefits like no other discipline from changing trends and new technology. In our look at the 2020 digital marketing trends, we highlight the innovations that are set to dominate marketers’ business operations and everyday life.

02.06.2020

Programmatic in-housing: challenges for advertisers and media agencies

In times of programmatic advertising, are media agencies becoming obsolete? Dr. Fabian Göbel from The Nunatak Group explains why it is too soon to say farewell to the intermediaries and how companies and agencies can adapt to the new options.

04.02.2020

Guide: TikTok marketing – here’s how to use the video app for your business

Nearly no app is currently experiencing rates of growth as high as TikTok is. Some companies have already successfully placed themselves on the video platform. What do the best practices look like, and what can you learn from them for TikTok marketing?

Resources 29.01.2020

Case Study: How digital procurement platforms are transforming traditional markets

In the development of the digital economy, platforms play an important role as a successful business model. Particularly in the area of procurement, experts are predicting huge market potential which is increasingly being tapped.

Resources 17.01.2020

Template: 7 good reasons in support of a social media editorial plan

Editorial plan – the term sounds a bit dusty, almost anachronistic when it comes to social media marketing. So why is a social media editorial plan nevertheless indispensable for implementing a content marketing strategy?

Business 03.06.2019

New ways of working and togetherness

In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.

Announcements 12.09.2019

These highlights await you on the second day of DMEXCO 2019

Have you lost track of all the sessions and exhibitors despite having the app? The DMEXCO team has recommendations for each event area on Thursday for you.

Expo 25.04.2019

From Start-up Village to Global Success

Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.

Marketing 28.03.2019

Advertising with virtual influencers

Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.

Expo 08.09.2018

Alexa, what’s up at DMEXCO?

In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.

Technology 30.07.2018

How companies benefit from programmatic

Advertising spaces are becoming increasingly programmatic. As a result, the power structure between companies, agencies and marketers is shifting.

Resources 08.07.2019

The best collaboration tools for marketing

The need to coordinate brand strategies is increasing among marketing teams and their agencies.

Media 25.02.2020

How do brands make the leap onto the Instagram Explore page?

In the world of social media marketing, getting onto the Instagram Explore page is the equivalent of striking gold. After all, appearing there makes it much easier to acquire new followers and increase your Instagram reach.

06.02.2020

Design thinking: Merely a buzzword these days, or still an innovative creative approach?

In part 1 of our three-part series on design thinking, we invite you to take stock: How is design thinking doing? Is it still THE innovative approach to brainstorming or has it already had its day?

Business 11.02.2020

Agile sales – 8 steps to building agile sales teams

Agile sales is key to achieving a powerful, flexible and viable sales force. Agile sales teams are created by adapting methods such as Scrum or Kanban as used in software development and IT project management.

Resources 11.02.2020

Toolkit: 21 tools for social media management at a glance

Social media tools help companies implement their marketing strategies across different social media channels. Planning, posting, analyzing, managing – all this is no problem if you have the right social media management tool.

Marketing 13.02.2020

Sustainable marketing: strategies and best practices for Green Marketing

Green Marketing or sustainability marketing has not only been the megatrend par excellence since Fridays for Future. So: is green really the natural panacea for your company? Is your brand suitable for Green Marketing? And which strategies are valuable for credibility?

Business 18.02.2020

Goodbye productivity killers: 20 tips on how to create efficient meetings

Do you find yourself having to attend meeting after meeting and you don’t know when you’ll get your actual work done? If so, then there is an acute need to make your meetings more efficient! Find out here which adjustments you can make so that your meetings bring better results in less time.

25.03.2020

Experts on the right communication strategy to adopt in the coronavirus era

How should brands communicate during the coronavirus crisis? Decision-makers from renowned agencies make recommendations on a communication strategy for (digital) enterprises during the coronavirus crisis.

Marketing 28.02.2020

How agencies optimize your collaborations with influencers

New channels, new creators, new formats: Influencer marketing is becoming more and more complex. Without technical solutions and professional support, it is almost impossible to tap the growing potential of brand ambassadors.

04.03.2020

5 tips to successfully implement the design-thinking process

In Part 2 of our series on design thinking, you will learn the prerequisites that must be met to implement a design-thinking process in product development and sales – to unlock its full potential.

14.05.2020

Here’s how to strengthen your brand safety and suitability during the coronavirus pandemic

Search terms relating to the coronavirus are among the keywords that are currently being blocked by marketers the most. Oliver Hülse from Integral Ad Science explains why a good brand safety and suitability strategy should not simply focus on blocklists.

26.05.2020

Meaningful brands: What are the key ingredients of your brand value?

Brand value – the value of a brand is much more than the mere monetary value, known as brand equity. The Meaningful Brands study provides advice on how your company can increase its brand value and improve its brand image.

29.05.2020

What awaits the advertising industry after third-party cookies become extinct?

The imminent end of third-party cookies is a turning point for the online advertising sector. It is still not entirely clear how the demise of cookies will impact personalized advertising, and a similar across-the-board solution has yet to emerge.

Resources 31.01.2020

Your DMEXCO stand: download our Exhibitor Guide for free

Networking, new customer leads, brand awareness, staff recruitment, image cultivation: all these goals can be achieved with a stand – especially when it’s at the largest trade fair for digital marketing.

Future 31.01.2020

AI at work: Automated ad placement with programmatic advertising

Digital advertising is becoming more and more programmatic. In programmatic advertising, AI delivers the data that make it possible to present the right content to each user at the right time. Will traditional media planning soon be obsolete?

Media 31.01.2020

6 tips for user-friendly online forms in online shops

Good online forms can make the difference between customers making or canceling a purchase. Improve the usability of the web forms in your online shop with these tips.

Media 27.12.2019

What can digital audio advertising do in the context of media planning?

Radio is dead. Long live radio. Or at least audio. Podcasts, smart voice assistants, digital radio offerings and audio-streaming services have transported audio advertising into the new millennium. How can advertisers and media planners tap into the audio boom for themselves?

Resources 02.04.2019

Brand safety: Don’t play with those grubby kids

Advertising environments can harm brands. How to prevent critical questions from customers and supervisors.

Business 23.12.2019

Shopping in a collective – Social commerce is evolving into social group buying

A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.

Announcements 13.09.2018

DMEXCO Day 1: dialog, inspiration & real business

DMEXCO 2018 has begun. An overview of everything that happened on the first day.

Future 09.11.2018

Massages and music: This is what mobility at Audi looks like

With Valtech, Audi is working on ways to save time savings, safety – and on technological gaps. A review.

Marketing 18.12.2018

Brand safety is still too often underestimated

Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?

Media 19.12.2018

The message has to fit

More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.

Expo 10.06.2018

The Expo – Answers to your Digital Challenges

The Expo provides tailor made answers and solutions for the challenges in digital marketing and business.

Media 19.02.2019

Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer

DMEXCO talks with responsible editors of our media- and market partners all over the world

Conference 21.05.2018

Congress Stage

Trust In You: the trending topics of this year's Congress Stage

Business 23.05.2019

Xing: the unbreakable network made in Germany

One of the oldest platforms boasts impressive results.

Business 25.07.2019

Agile teamwork: uncertainties as opportunities in a dynamic business world

Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.

Resources 30.08.2019

E-book “Collaboration”

How digitalization is changing the way companies and agencies work together

Business 09.09.2019

Trust, ethics and a new customer focus – the trends of DMEXCO 2019

At DMEXCO we will be presenting you the future trends you should be aware of. We have summarized these in a roadmap for you.

Business 22.11.2019

Black Friday & Cyber Monday 2019: what you need to know

On 29 November 2019, Black Friday will once again take over the market. As every year on the fourth Friday in November - the day after Thanksgiving - retailers will be enticing customers with attractive discounts. This applies to everything from clothing and cosmetics to electronics and household goods. In almost every product group, items are offered at reduced prices.

Marketing 17.12.2019

Referral marketing: nothing is more valuable than good referrers

The ratings of satisfied customers are essential for a company's success. The referral rate is therefore one of the most important KPIs for companies. In this story you will learn how to determine this rate and what can be deduced from it.

Technology 09.01.2020

Here’s how to find the right CRM software for your business

From startups to large conglomerates: CRM software optimizes customer care, supports lead generation and facilitates numerous work processes. Here you can read which CRM types are available and which criteria need to be observed.

Marketing 20.12.2019

The mere-exposure effect – Why content marketing works

Thanks to the workings of the mere-exposure effect, the brain reacts positively to stimuli that have previously been perceived subconsciously. This is precisely why content marketing works – but it also becomes clear why it takes time before a content strategy can deliver measurable results.

Marketing 09.12.2019

Rethinking messenger marketing – what now after the WhatsApp newsletter ban?

Since December 7, WhatsApp is no longer allowing companies to send out newsletters. For messenger marketing, this change of course by WhatsApp represents a game changer with enormous future opportunities for companies in terms of customer dialog and service.

Resources 06.12.2019

Comparison of providers: Want bug-free software? Crowdtesting is the answer

Crowdtesting can serve as a useful quality assurance tool during software development. Unbiased users test software on their own devices and help improve bug finding and fixing with their reports. Market and user analysis can also be conducted by soliciting usability suggestions.

Business 04.12.2019

Building a sales team – how to find the perfect candidates

Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.

Marketing 03.12.2019

Beautify your sales: tips for outstanding UX design

The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.

Marketing 24.10.2019

Why you should consider using influencer marketing on LinkedIn

The business network LinkedIn is in a state of dynamic development. B2B marketing is the name of the game here, not least due to the numerous B2B influencers it has to offer, who have extensive reach. But how does the business that has been ascribed to the B2C market for so long work on LinkedIn? And what does the future hold for the network?

Resources 29.11.2019

Augmented reality at DMEXCO: how mobile.de presented its new AR products at DMEXCO

How do you present augmented reality at a trade fair? Germany's largest car marketplace, mobile.de, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.

Marketing 26.11.2019

Come out, come out, wherever you are: how hidden Instagram like counts could affect your marketing

The number of likes is no longer visible for the first test subjects on Instagram. The company is planning to abolish the visibility of the likes worldwide following this pilot phase. But it is not only influencers who are affected by this. Inevitably, this change will also transform how companies use the platform for marketing. We look at the implications with regards to KPIs and influencer relations.

Business 18.11.2019

How to avoid burnout in the creative process

75 percent of marketers showed marked signs of burnout in the last six months according to Asana CMO, Dave King. And this is a rising tendency. These two options will help you protect yourself from burnout.

Resources 30.10.2019

How to achieve successful advertising in podcasts

Podcasts have made a much-publicized comeback in recent months. The media format just plodded along and was considered a niche format for many years. This has now changed. Podcasts have therefore also aroused the interest of marketers and advertisers. And quite rightly so.

Technology 28.10.2019

Automation technology: how companies can harmonize marketing and sales

The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.

Business 25.10.2019

The top 5 challenges for marketeers today

A silo mindset, the threat of cookies being banned and missing insights - we have compiled the most important challenges currently facing marketing for you. We also describe possible solutions.

Marketing 14.01.2020

Why personas are a product marketing must-have

There are big advantages to using personas during product development and subsequent product marketing. The user model interlinks both workflows within one goal-oriented process that focuses on the product user.

Resources 18.10.2019

Focus has to be placed on experience – how ArtNight is bringing people out of virtuality

With their edutainment events, Aimie-Sarah Carstensen and her co-founder David Neisinger convinced the jury of the SevenVentures Pitch Days 2019. In this interview, the ArtNight founder explains how digital solutions bring people back together in real life.

Media 10.01.2020

Twitch marketing for companies: far more than an insider’s tip

Fast-growing livestreaming portals such as Twitch are among the defining social media trends and attract ever-larger audiences. This is how they offer companies enormous potential for targeted and effective marketing measures.

Resources 02.03.2020

Guide: How to plan a successful cross-media campaign

A good marketing campaign involves different communication channels in the effort to reach the target group in multiple ways. In our guide, you can read how to develop an expedient cross-channel strategy.

Business 15.01.2020

5 Things that established firms can learn from startups

In many sectors of the economy, successful startups are regarded as an engine of transformation and innovation. New methods from the startup world also offer established companies exciting solution approaches for the necessary transformations ahead.

09.04.2020

What should be borne in mind when using influencer marketing during the COVID-19 crisis?

What impact is the current situation having on influencer marketing? Should planned campaigns be jettisoned? And what is required for credible crisis communication? We asked some experts for their opinion.

Business 12.09.2019

#TrustInYou – Live from the DMEXCO Vol. 2

Insights, impressions and emotional moments – live of the second DMEXCO day.

19.05.2020

From advertising to accounting and more: 4 practical tools for Amazon merchants

As the saying goes, “trade is change”, and it is especially true for giant online sales channels like Amazon. Useful tools designed for Amazon merchants will help you set up your business perfectly and get better results.

29.04.2020

Creating surveys: How to ask effective questions in the correct way

As a central method of market analysis, surveys play an important role in business development and improving products and services. Our free checklist shows you what you need to bear in mind when creating a questionnaire.

28.04.2020

How to reach your target group more individually with psychographic targeting

Socio-demographics were yesterday: with psychographic targeting, target groups can be identified accurately and addressed more individually than through socio-demographic stereotypes. Find out how this works in this article.

22.04.2020

White paper: Intelligent online marketing in times of Covid-19

The corona crisis is turning the world of online marketing upside down. Find out in our white paper which industries are hit particularly hard and how you can develop clever strategies to react to the current situation.

20.04.2020

Corporate digital responsibility: why digital ethics are essential

Where do the ethical boundaries of digitalization lie? And what are the digital responsibilities of companies? Find out here why we should strive now more than ever for corporate digital responsibility (CDR).

24.03.2020

Guide: How to use Snapchat advertising for your eCommerce

Especially in times of the crisis of the coronavirus, the focus is increasingly turning to eCommerce. Use our free guide to learn how to make the most of Snapchat for your online business.

Marketing 16.01.2020

Data-driven storytelling: How numbers are transformed into stories

Data-driven storytelling is based on the great allure of stories. With this in mind, more and more businesses are adopting a narrative approach to internal and external communication in the effort to convey abstract data in vivid ways.

Resources 10.03.2020

Successful A/B testing in e-commerce: Why precise hypotheses are important

A/B testing is an efficient instrument to let shop owners optimize their websites. Precise hypotheses lay the foundation for meaningful results. Our free template shows you how to define them to achieve a constructive outcome.

Business 19.02.2020

Developer Relations – Why software vendors should invest in DevRel

Developer relations, or developer marketing, is seen as one of the top trends in the digital economy. IT and tech companies enjoy huge economic benefits from a direct line to external developers.

Marketing 07.02.2020

AI in B2B marketing: how to achieve decisive competitive advantages

AI is becoming an increasingly popular element in B2B marketing. Artificial intelligence can contribute to greater efficiency and higher productivity at many levels – whether for target group analysis, campaign management or relationship building.

Future 06.02.2020

Six marketing trends from CES 2020 you should be watching

Alongside innovations from the world of technology, pioneering marketing trends also took centre stage at CES 2020. Here you will find an overview of the hottest products and developments offering potential for the marketing sector.

Business 24.01.2020

How to identify and evaluate new market opportunities

In corporate development and when branching into new business areas, it is crucial to recognize and utilize the driving forces in the market. Accurate market analyses form the basis for an in-depth evaluation of market opportunities.

Business 23.01.2020

Recognizing and capitalizing on potential: Agile processes in product development

Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.

Resources 20.01.2020

Whitepaper: Ensuring successful start-up business development

There are often special challenges associated with successful start-up business development. After rapid growth, it is important to get the company on the right track for future business development early on.

Resources 30.09.2019

The Rise and Risk of Purpose Driven Marketing

Purpose Driven Marketing is all about tact. Where are the pitfalls for companies and how can they avoid them?

Resources 15.11.2018

How content marketing can benefit from a code of conduct

Everyone seems to have a different understanding of content marketing.

Business 11.09.2019

#TrustInYou: Live from the DMEXCO Vol. 1

Insights, event impressions and the emotional moments – live from the first day of the DMEXCO.

Announcements 14.09.2018

DMEXCO Day 2: Satisfied faces everywhere

The second Expo and Conference day had a lot to offer. An overview including the first balance.

Marketing 03.01.2019

Is it all just bullshit bingo? The most overestimated trends in 2019

Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in the new year. Alleged trends.

Marketing 11.12.2018

Help, the nano-influencers are coming!

Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.

Marketing 06.12.2018

ePrivacy regulation: many losers and one winner

Why hardly anyone would benefit from the new legislation, and what companies should do now.

Marketing 04.12.2018

Influencer marketing: Who’s the right one for the job?

A four-tier classification simplifies the decision

Media 26.11.2018

Social sells – when ads are planned

Facebook, Instagram and other social-media channels help achieve business goals.

Marketing 25.10.2018

More and more on the radar: eSports

Market opportunities forecast to reach 1.4 billion euros by 2022

Announcements 12.09.2018

Ready for DMEXCO 2018: Report from the day before

The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.

Business 10.01.2019

Day one before and after the digital transformation

Smart phones, social media and gamification: this is how companies are making their way into the digital era

Marketing 29.08.2018

The Art of Digital Advertising

Why the industry is well underway, and how esthetics and courage help braving it.

Media 09.08.2018

From sound logo to sound branding

What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.

Marketing 10.07.2018

How Amazon is stirring up the advertising industry

Although Amazon is not native to the advertising market, it brings with it a powerful treasure trove of data.

Announcements 02.07.2018

DMEXCO 2018: New Tickets, Stable Prices

From 2. July on, online ticket sales will begin for the tenth edition of DMEXCO, which will be held in Cologne from September 12 & 13. The prices for the two-day ticket are set to remain stable at €99 ! Discounts will be provided to students and "Young Leaders".

Marketing 07.06.2018

Social Media Marketing Dominated by “Stories”

If Facebook is to be believed, "stories" will become the predominant format on the social web by next year.

Announcements 12.03.2018

DMEXCO Goes for Greater Quality in 2018

Six halls, again more than 1,000 exhibitors, stable ticket prices

Media 05.01.2019

What all does the app with the sing-along videos have to offer?

The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.

Resources 21.01.2019

Topic AI: The e-book

16 articles on Media, Technology, Business, Future and Marketing for free download

Announcements 10.09.2019

Trust in you – the DMEXCO Highlights for Day 1

Nearly 400 different items on the agenda and around 1,000 exhibitors - it's hard to keep track. We'll tell you the DMEXCO team's tips for each event area, starting on Wednesday.

Business 13.06.2019

AI made in Germany is better than its reputation

Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears

Future 02.09.2019

“The demand for ethics in the digital industry is growing”

Interview with Matthias Wahl, President of the German Association for the Digital Economy, BVDW

Resources 16.08.2019

Three learnings from the success story of Opinary

Leveraging the reader’s opinion to gain more relevant reach.

Marketing 12.08.2019

Between likes and hashtags: What really matters when choosing the right influencer

With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.

Future 09.08.2019

Speed of innovation in medium-sized companies: agile like Amazon

The motto is: doing!

Resources 02.08.2019

Which shop system fits? Online shop solutions in comparison

How to find the right e-commerce shop system?

Marketing 31.07.2019

You don’t need a flagship store

Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.

Media 20.05.2019

Blogging for managers: how LinkedIn became a business medium

Content is the key to successful corporate communication and leads are always more important than likes.

Media 29.01.2019

Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine

DMEXCO talks with responsible editors of our media- and market partners all over the world

Resources 16.05.2019

Social media and B2B – it works after all!

Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.

Media 09.05.2019

“Focus instead of scatter”

Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.

Marketing 30.04.2019

Controlling influencers more professionally

Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.

Future 19.04.2019

Why quantum computers are a security threat

Experts are looking for encryption methods that these new computers can’t crack

Business 03.04.2019

Project management in marketing

Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.

Media 01.03.2019

Facts and figures on mobile use in Germany

A glance at current studies and surveys shows how important smartphones have become. An overview.

Business 31.01.2019

Investment trends 2019: Follow the money

E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.

29.05.2020

Online audio boom at SMEs: why audio advertising is right on trend

When it comes to audio commercials, advertisers held back for a long time. However, that has now changed dramatically. Maximilian Balbach, Managing Director of crossvertise, tells us why online audio is highly attractive to SMEs right now.

Events

Partners & Sponsors

Conference

...start-up with a good story? 9702 Experience agency solutions up...

World of Agencies

...Klaus, Geschäftsführer & Partner @ Plan.Net Gruppe The agency hotspot...

TV Studio

...since 2013. From the agency group around Etribes, the core...

World of Agencies Stage

...live agency expertise Become a Speaker! Are you an expert...

Exhibit at DMEXCO

...Whether you are a market leader, global player, marketing agency...

Tickets

...agency employees younger than 25 years valid for Expo &...

dmexco goes for greater quality in 2018

...The Debate Hall and Agency Lounge will stay in Hall...

New CI and Website: DMEXCO shows off a New look for its 10th Edition

...designed and executed by Berlin agency Navarra. “DMEXCO’s new look...

DMEXCO 2018: New Tickets, Stable Prices

...young agency employees up to the age of 25 to...

DMEXCO 2018: Digital economy puts people front and center

...in the Agency Lounge. My impression is that this year’s...

DMEXCO motto for 2019 is “Trust in you”

...popular DMEXCO Party, will cost 209 euros. Young agency employees...