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Future 01.08.2019

How the digital agency of the future will work

Agency landscape is changing rapidly. Digital agencies in particular must constantly reinvent themselves, build up special knowledge and cover more disciplines in order to remain competitive. Where is the digital agency of the future heading?

Business 10.07.2019

Here’s how to select the ideal agency for your digital projects

Keeping a few key things in mind can help ensure successful teamwork.

Future 25.01.2019

Increased efficiency in digital marketing: AI instead of an agency?

They don't eat and never go to the toilet: how Hella and Cosabella have restructured their marketing. An interim report.

Future 24.01.2019

AI: experts call for testing and federal digital agency

The risks are not yet known and legal regulation of algorithmic procedures is still in its infancy

Business 16.07.2019

Sales channels for agencies: everything as always, only better

Personal contact, content marketing and lead-nurturing for positioning with potential customers

Expo 15.04.2019

World of Agencies

Networking at the highest level. The World of Agencies - an area for top international agencies and their clients.

Business 17.07.2019

Why you shouldn’t write off agencies when it comes to digitalization issues

Digitalization cannot succeed without management consulting. Is this really always true? We list reasons why it sometimes makes more sense to rely on digital agencies.

Expo 09.06.2018

Networking at its Best

The lounge is the exclusive retreat for national and international top agencies and their clients.

Technology 31.07.2018

Christof Baron: “Blockchain has a speed problem”

Blockchain is one of the big buzzwords of 2018. DMEXCO asked media expert Christof Baron how this technology will influence the media business.

Media 08.11.2018

Seek and find: The perfect SEO strategy

Google is forever changing its ranking algorithms. Companies need to be equipped for this.

Business 03.06.2019

New ways of working and togetherness

In the search for a work culture that best supports employees, agencies are discovering new ways of working. Hierarchies are not wrong in themselves — they just have to be rethought.

Announcements 12.09.2019

These highlights await you on the second day of DMEXCO 2019

Have you lost track of all the sessions and exhibitors despite having the app? The DMEXCO team has recommendations for each event area on Thursday for you.

Resources 08.07.2019

The best collaboration tools for marketing

The need to coordinate brand strategies is increasing among marketing teams and their agencies.

Expo 08.09.2018

Alexa, what’s up at DMEXCO?

In the World of Experience, Alexa provides information about the Conference program, the parties or DMEXCO in general.

Expo 25.04.2019

From Start-up Village to Global Success

Last year, just a few days old, they hit the Start-up Village at DMEXCO. A year on, they’re consolidating the European market. Here’s Spaceboost’s success story.

Marketing 28.03.2019

Advertising with virtual influencers

Virtual brand ambassadors are coming and they are showing that technology optimizes influencer marketing.

Technology 30.07.2018

How companies benefit from programmatic

Advertising spaces are becoming increasingly programmatic. As a result, the power structure between companies, agencies and marketers is shifting.

Conference 21.05.2018

Congress Stage

Trust In You: the trending topics of this year's Congress Stage

Business 09.09.2019

Trust, ethics and a new customer focus – the trends of DMEXCO 2019

At DMEXCO we will be presenting you the future trends you should be aware of. We have summarized these in a roadmap for you.

Resources 30.08.2019

E-book “Collaboration”

How digitalization is changing the way companies and agencies work together

Business 25.07.2019

Agile teamwork: uncertainties as opportunities in a dynamic business world

Agility has become a buzzword. Whether agencies or other companies, everyone wants to make their working methods more agile. What is often forgotten is that the result matters, not the way to get there.

Business 23.05.2019

Xing: the unbreakable network made in Germany

One of the oldest platforms boasts impressive results.

Resources 02.04.2019

Brand safety: Don’t play with those grubby kids

Advertising environments can harm brands. How to prevent critical questions from customers and supervisors.

Media 19.12.2018

The message has to fit

More and more companies are shifting budgets into social media. This increases the risk that advertising will annoy users.

Marketing 18.12.2018

Brand safety is still too often underestimated

Programmatic advertising control often pushes ads into inappropriate environments. Is the brand image at risk?

Future 09.11.2018

Massages and music: This is what mobility at Audi looks like

With Valtech, Audi is working on ways to save time savings, safety – and on technological gaps. A review.

Announcements 13.09.2018

DMEXCO Day 1: dialog, inspiration & real business

DMEXCO 2018 has begun. An overview of everything that happened on the first day.

Expo 10.06.2018

The Expo – Answers to your Digital Challenges

The Expo provides tailor made answers and solutions for the challenges in digital marketing and business.

Media 19.02.2019

Interview with Zeba Mahmud, CEO & Editor-in-Chief at Arabian Marketer

DMEXCO talks with responsible editors of our media- and market partners all over the world

Business 31.01.2019

Investment trends 2019: Follow the money

E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.

Business 13.06.2019

AI made in Germany is better than its reputation

Okay, it has to be said: it could be more invested in AI in Germany, policies could be more supportive, and China and the US are ahead. Nevertheless, the German AI discourse tends to be dramatic, comparing European apples with Chinese pears

Business 03.04.2019

Project management in marketing

Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.

Future 19.04.2019

Why quantum computers are a security threat

Experts are looking for encryption methods that these new computers can’t crack

Marketing 30.04.2019

Controlling influencers more professionally

Influencer marketing is becoming more professional, and companies are now grooming ambassadors from within their own ranks.

Media 09.05.2019

“Focus instead of scatter”

Helge Ruff has been focusing on social media for eight years now. His special agency One Two Social serves clients including KFC, Süddeutsche Zeitung, MAN and Oddset. We spoke with him about the present and future of social networks.

Resources 16.05.2019

Social media and B2B – it works after all!

Social media works well even with B2B content – if you’re aware of the strengths of your own brand and rely on brand awareness.

Media 20.05.2019

Blogging for managers: how LinkedIn became a business medium

Content is the key to successful corporate communication and leads are always more important than likes.

Marketing 12.08.2019

Between likes and hashtags: What really matters when choosing the right influencer

With growing complexity and a rising enthusiasm of many brands for the topic influencer marketing, it makes sense for marketing experts from companies to take a closer look at what really matters for successful influencer cooperations.

Marketing 31.07.2019

You don’t need a flagship store

Most brands sell their products in mediocre online shops for the recommended retail price. This will never work and is just wasted money.

Resources 02.08.2019

Which shop system fits? Online shop solutions in comparison

How to find the right e-commerce shop system?

Future 09.08.2019

Speed of innovation in medium-sized companies: agile like Amazon

The motto is: doing!

Resources 16.08.2019

Three learnings from the success story of Opinary

Leveraging the reader’s opinion to gain more relevant reach.

Future 02.09.2019

“The demand for ethics in the digital industry is growing”

Interview with Matthias Wahl, President of the German Association for the Digital Economy, BVDW

Announcements 10.09.2019

Trust in you – the DMEXCO Highlights for Day 1

Nearly 400 different items on the agenda and around 1,000 exhibitors - it's hard to keep track. We'll tell you the DMEXCO team's tips for each event area, starting on Wednesday.

Business 11.09.2019

#TrustInYou: Live from the DMEXCO Vol. 1

Insights, event impressions and the emotional moments – live from the first day of the DMEXCO.

Media 01.03.2019

Facts and figures on mobile use in Germany

A glance at current studies and surveys shows how important smartphones have become. An overview.

Media 09.08.2018

From sound logo to sound branding

What does a brand sound like? Voice-based assistants are making marketing strategists think about this more and more.

Media 29.01.2019

Interview with Claire Beale, Global Editor-in-Chief, Campaign Magazine

DMEXCO talks with responsible editors of our media- and market partners all over the world

Announcements 14.09.2018

DMEXCO Day 2: Satisfied faces everywhere

The second Expo and Conference day had a lot to offer. An overview including the first balance.

Announcements 12.03.2018

DMEXCO Goes for Greater Quality in 2018

Six halls, again more than 1,000 exhibitors, stable ticket prices

Marketing 07.06.2018

Social Media Marketing Dominated by “Stories”

If Facebook is to be believed, "stories" will become the predominant format on the social web by next year.

Announcements 02.07.2018

DMEXCO 2018: New Tickets, Stable Prices

From 2. July on, online ticket sales will begin for the tenth edition of DMEXCO, which will be held in Cologne from September 12 & 13. The prices for the two-day ticket are set to remain stable at €99 ! Discounts will be provided to students and "Young Leaders".

Marketing 10.07.2018

How Amazon is stirring up the advertising industry

Although Amazon is not native to the advertising market, it brings with it a powerful treasure trove of data.

Marketing 29.08.2018

The Art of Digital Advertising

Why the industry is well underway, and how esthetics and courage help braving it.

Resources 15.11.2018

How content marketing can benefit from a code of conduct

Everyone seems to have a different understanding of content marketing.

Announcements 12.09.2018

Ready for DMEXCO 2018: Report from the day before

The day before DMEXCO 2018 is all about fine-tuning and finishing. An overview and status report.

Marketing 25.10.2018

More and more on the radar: eSports

Market opportunities forecast to reach 1.4 billion euros by 2022

Resources 21.01.2019

Topic AI: The e-book

16 articles on Media, Technology, Business, Future and Marketing for free download

Media 26.11.2018

Social sells – when ads are planned

Facebook, Instagram and other social-media channels help achieve business goals.

Marketing 04.12.2018

Influencer marketing: Who’s the right one for the job?

A four-tier classification simplifies the decision

Marketing 06.12.2018

ePrivacy regulation: many losers and one winner

Why hardly anyone would benefit from the new legislation, and what companies should do now.

Marketing 11.12.2018

Help, the nano-influencers are coming!

Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.

Marketing 03.01.2019

Is it all just bullshit bingo? The most overestimated trends in 2019

Blockchain here, AI there—at the end of the year, marketers are overwhelmed with forecasts of the trends that will be important in the new year. Alleged trends.

Media 05.01.2019

What all does the app with the sing-along videos have to offer?

The video clip app TikTok from China is causing quite a sensation. Here is a look at the app's potential for marketing.

Business 10.01.2019

Day one before and after the digital transformation

Smart phones, social media and gamification: this is how companies are making their way into the digital era

Business 12.09.2019

#TrustInYou – Live from the DMEXCO Vol. 2

Insights, impressions and emotional moments – live of the second DMEXCO day.

Events

World of Agencies

...Geschäftsführer & Partner @ Plan.Net Gruppe The agency hotspot of...

Technology Partner

Conference

...start-up with a good story? 9702 Experience agency solutions up...

DMEXCO announces first speakers and introduces new formats

...crisis of classic agency models and possible solutions. The new...

TV Studio

...has been managing director of since 2013. From the agency...

World of Agencies Stage

...live agency expertise Become a Speaker! Are you an expert...

Exhibit at DMEXCO

...Whether you are a market leader, global player, marketing agency...

Tickets

...and Conference Young Leader Ticket € 69.- For legitimated agency...

dmexco goes for greater quality in 2018

...The Debate Hall and Agency Lounge will stay in Hall...

New CI and Website: DMEXCO shows off a New look for its 10th Edition

...designed and executed by Berlin agency Navarra. “DMEXCO’s new look...

DMEXCO 2018: New Tickets, Stable Prices

...young agency employees up to the age of 25 to...

DMEXCO 2018: Digital economy puts people front and center

...discussions at our stand in the Agency Lounge. My impression...

DMEXCO motto for 2019 is “Trust in you”

...209 euros. Young agency employees up to the age of...