It pays to be positive – How brands can help build an optimistic future
It pays to be positive – How brands can help build an optimistic future
2020 has been challenging for all. A year of protests, politics and pandemics, leading to frustration, disconnection from society and bad actors airing their grievances on digital platforms. These negative environments make people less likely to remember, less likely to trust, and less likely to purchase from brands.
But there is some good news. Join Pinterest’s Director of Marketing Louise Richardson as she explores Pinterest’s latest research, suggesting how showing up in a more positive environment online drives impact at every stage of the purchase funnel. Whether you’re building brand awareness or driving conversions, in 2020 it pays to be positive.
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It pays to be positive - How brands can help build an optimistic future
Speaker
Louise Richardson, Director of Marketing, Pinterest
Year
2020
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