3 Top Sports Marketing Examples from the 2025 Women’s Euros
Sold-out stadiums, millions of viewers and emotional moments: The Euro 2025 women’s football championship has demonstrated the marketing potential of women’s soccer in impressive style. We dive into three inspiring sports marketing examples.
Sports marketing that’s really on the ball
More and more companies are turning to sports marketing to build real connections with their target audiences. During the Women’s Euro 2025 football championship, it became clear that those who take a stand and communicate authentically stand to gain much more than just visibility. Brands like Google Pixel, Lidl and Continental have demonstrated how modern values, compelling stories and genuine engagement can be woven together to create impactful campaigns.
3 powerful sports marketing examples from the 2025 Women’s Euros
Want to know what successful sports marketing campaigns look like today? In our guide, we put three outstanding examples of sports marketing from the Women’s Euro 2025 football championship under the microscope:
• Google Pixel combined tech, glamour and empowerment in a stylish multichannel marketing campaign.
• Lidl told emotional stories of empowerment with a clear focus on purpose.
• Continental focused on sustainable youth development and effective CSR initiatives.
We also answer the following questions:
• Why is sports marketing particularly powerful in the context of team spirit, diversity and real time?
• What made the campaigns for the 2025 Women’s Euros so effective?
• Which principles can you transfer to your own brand communication outside of the sports context?
Improve your skills with lessons from top sports marketing examples
Whether you’ve been active in the field for years or you’re entering the arena for the first time, our sports marketing guide is packed with enlightening insights, concrete lessons and creative inspiration. In other words, countless assists that you just need to convert into goals in your next campaign. Download the guide now and learn the principles of successful, modern brand building on the basis of three sports marketing examples from the Women’s Euro 2025 football championship!
