Posts under the Topic:
DMEXCO
DMEXCO is Europe’s leading trade show for digital marketing and tech and has been an annual event in Cologne since 2009. It aims to build a wide-reaching and ever-expanding network that brings together experts and innovation drivers. In this sense, DMEXCO sets the benchmark for the digital economy and is first off the mark when it comes to bringing key decisions and future trends to life.
DMEXCO’s mission
With today’s market evolving so dynamically, brands need the support of a strong community in order to successfully master the digital transformation. In view of this climate, the influencers of tomorrow can no longer shy away from collaborating with one another. And that’s why DMEXCO has made it its mission to become the world’s leading eco...
10 Key Lessons Learned at DMEXCO 2025
What can marketers take away from two days brimming with ideas, discussions and record-breaking figures? Our guide summarizes the key trends and lessons shared at DMEXCO 2025.
01.10.2025
Insight Out: Sarah Grohé, Managing Director of erlich textil
How can you break taboos without losing sight of your purpose? And how can you use this smart strategy to build brand power without overreliance on Meta and Google? Sarah Grohé, co-founder and Managing Director of erlich textil, shares her insights.
25.09.2025
VideoDays: “Best Brand Collab Award“ by DMEXCO & Campaign Germany
DMEXCO is the place where trends are announced, partnerships are formed, and innovations become visible. That's why we announced a premiere here in September that bridges the gap between digital marketing and the creator economy:
24.09.2025
DMEXCO 2025, Day 2: Bold Moves and Clear Visions
The second day of #DMEXCO25 was all about bold ideas and clear strategies for the future. Whether on the big stages, in the networking zones, or during spontaneous conversations: “Be Bold. Move Forward.” truly came to life.
19.09.2025
DMEXCO 2025, Day 1: When Boldness Meets The Future
Packed halls, fresh ideas, and a motto that set the tone: Be Bold. Move Forward. DMEXCO 2025 kicked off with gripping keynotes, inspiring panels, and plenty of networking power.
17.09.2025
Insight Out: Giuseppe Fiordispina on Marketing at SEAT and CUPRA
How do you build culturally relevant brands? And how do you combine this with a data-driven marketing approach? Giuseppe Fiordispina, Marketing Director at SEAT Germany, gives us his answers.
15.09.2025
Summits at DMEXCO 2025: The Future Needs a Bold Stage
Generative AI, new platforms and hyper-personalization are rapidly changing markets, and companies need help navigating the opportunities and uncertainties. That’s where the summits at DMEXCO 2025 come in, serving the digital economy as a compass.
11.09.2025
Interview: Contextual Advertising Instead of Blanket Coverage
Juan-Pablo Schmid, Chief Commercial Officer at Bring! Labs, on the power of the right context in digital marketing.
DMEXCO 2025: E-Commerce Trends and Insights
The World of Commerce unites the core elements of the digital economy: from payment solutions & social commerce to shop technologies & sustainability. For two days, Cologne will be the hub for all those keen to rethink commerce & drive its success.
10.09.2025