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DMEXCO

DMEXCO is Europe’s leading trade show for digital marketing and tech and has been an annual event in Cologne since 2009. It aims to build a wide-reaching and ever-expanding network that brings together experts and innovation drivers. In this sense, DMEXCO sets the benchmark for the digital economy and is first off the mark when it comes to bringing key decisions and future trends to life. DMEXCO’s mission With today’s market evolving so dynamically, brands need the support of a strong community in order to successfully master the digital transformation. In view of this climate, the influencers of tomorrow can no longer shy away from collaborating with one another. And that’s why DMEXCO has made it its mission to become the world’s leading eco...
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German Digital Award: let the winners inspire you
It’s almost that time again: the hugely popular German Digital Award (DDA) will be celebrating its 10th installment on May 16, 2024. To mark the occasion, we thought we’d showcase the winners of the DDA 2023 and 2022 and how they impressed the jury.
German Digital Award: calling all digital transformation stars
The German Digital Award (DDA) recognizes outstanding digital companies. This year, DMEXCO will be presenting the award for Digital Transformation. Read here what your company needs to demonstrate to win the prestigious accolade.
DMEXCO interview: welcoming Verena Gründel
Verena Gründel has taken on the role of Brand and Communications Director to become DMEXCO’s new host. What will her tasks be? What drives her, and what does she think the digital industry should be putting on its to-do list in 2024? We found out.
28.02.2024
10 reasons why exhibiting at DMEXCO generates B2B leads
40,000 trade visitors, of which 21% are C-level managers and 75% are budget holders, will all be #HereForBusiness. Become a DMEXCO exhibitor and increase your brand awareness, generate B2B leads, and seize new business opportunities.
27.02.2024
Revolutionary synergy: trade fair duo ISM & PSC 2024 meets DMEXCO
In the progressive world of digital marketing and e-commerce, marketers need to stay up to date. And that was the aim of this year’s collaboration between the international trade fair for sweets and snacks (ISM), ProSweets Cologne (PSC), and DMEXCO.
Top topics at DMEXCO: How will AI and tech shape 2024?
Digital collaboration, retail media, and AI were hot topics at DMEXCO 2023. Now that 2024 is in sight, will they continue to trend next year? We ventured an outlook!
Practical and enlightening: the BVDW masterclasses at DMEXCO
At DMEXCO 2023, leading experts from the German Association for the Digital Economy (BVDW) once again shared valuable, practical know-how with the event’s inquisitive visitors. Read on to explore a selection of sessions packed full of tips and hacks.
More than just a trend: Web3 at w3.vision 2023
The hype surrounding Web3 may have died down recently, but the technologies behind it are far too powerful to be dictated by trends. That’s what countless speakers and guests demonstrated at the w3.vision Web3 conference held at DMEXCO 2023.
DMEXCO 2023 reveals agency trends of 2024
At this year’s DMEXCO, agencies were given their very own stage in the World of Agencies, where trends for 2024 and current challenges and opportunities in the ever-changing world of advertising were explored.
Digital fashion heralds a new era
Be inspired by the vision of a fashion sector where modern tech will make the entire industry quicker, more cost-effective, and more sustainable.