Zero-Click Content: Your Guide to the Game-Changing Trend

What is zero-click content?

And what are zero-click searches? Simply put, zero click means that content is displayed to users, primarily in search engines, without them having to click on a website.

For content marketers who produce brand websites, that might sound like a raw deal at first. After all, if content is immediately displayed on Google, a significant part of their traffic will drop off. Our guide takes a deep dive into this phenomenon. It reveals why this development may be a challenge, but it also opens up new opportunities. The new algorithms are just another step toward separating the wheat from the chaff – and if your content delivers, it will continue to succeed in this new era of zero-click searches!

What does zero-click content mean for my content strategy?

Growing numbers of search queries on Google and the other major platforms look like this: Users perform zero-click searches. Zero-click search results are then displayed to them, and they consume this zero-click content without visiting the website behind it. For your content and reporting, this means declining page views and other KPIs. Our guide explains how you can continue to attract users to your website despite the trend for zero-click content – and we reveal the kind of content you’ll need to achieve this. Plus, we take a look at how to adapt your reporting to reflect the new reality of Google searches accurately.