Why Sora 2 Might Change Social Media Forever

Sora 2 is giving me massive FOMO

I want to teleport to Venice or the Galápagos too — in AI video form, at least. I’m dying to see what others are doing with the new tool and can’t wait to push its limits myself.

But I have to be patient. After all, I live in Germany.

While I wait (not so patiently), OpenAI’s new app has gone completely viral—over 1 million downloads so far, even though it’s invite-only and only available in the US and Canada. That’s what ChatGPT tells me—and honestly, who would know better?

The vibe feels like the early gold rush days of Clubhouse.

But unlike Clubhouse, I don’t think Sora 2 is a passing fad. Quite the opposite: it has the potential to reshape social media as we know it.

7 Ways Sora 2 Might Change Social Media Forever

#1 Video creation gets fully democratized

Suddenly, anyone can participate. Even those who never dared to go on camera, or who know nothing about lighting, lenses or editing. Of course, even in this new world, the best creators (or should I say, the best prompters?) will rise to the top. But the game has changed. The cards are being reshuffled.

#2 Creators become Prompters

Content isn’t produced anymore—it’s prompted. Even storytelling can be outsourced to a large language model. We’re witnessing the rise of the prompt-native creator.

#3 Authenticity doesn’t scale—and that’s a challenge

Today’s successful creators win with personality, relatability and raw presence. But those traits are hard to replicate in the AI world. I’m curious to see how creators will find ways to express true human connection through synthetic media.

#4 Virtual influencers—obsolete before their time?

If anyone can become a hyper-realistic influencer in seconds, who needs computer-generated avatars? Why hire a virtual brand ambassador when you can prompt yourself into 20 personas?

#5 Real humans will make a comeback

In a world of endlessly generated content, real people and real stories might become rare and valuable again. Maybe we’ll see a platform proudly brand itself as “AI-free”. Maybe we’ll see a comeback of raw, chaotic, unfiltered reality TV. “I’m a Celebrity… Get Me Out of Here!” as the ultimate counter-movement to Sora?

#6 The copyright debate is just beginning

Sora is already flooded with clips based on copyrighted characters and celebrities. The difference is: now people can publish those clips instantly.

So who owns the content? Who gets paid? Who controls the licenses? Platforms, lawyers and regulators will be in for a ride.

#7 And what about Zuck?

Mark Zuckerberg has never let a viral feature go un-copied. And this time? He was actually a few days ahead, launching Meta’s new “Vibes” feed. But at least in my feed, no one’s really hyping it.

So who’ll win the race? And when will the Chinese tech giants enter the arena—experts both in cloning and AI innovation?

Do these thoughts sound thrilling or terrifying to you? For me—it’s a mix of both. But mostly, I’m just incredibly curious.

Until then, I’ll be walking through real Venice for a change—I’m off on vacation next week, visiting my beloved former student city.

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