November 29: This is when your Black Friday marketing pays off!
Get your Black Friday campaign ideas set for the homestretch with our 8 tips as you prepare for the world’s biggest e-commerce day on November 29! Read our guide and find out how to apply Black Friday social commerce to your business.
Why the right Black Friday marketing is even more important this year
Black Friday is a hugely important event in online marketing and e-commerce. According to Salesforce, companies across the globe made around 71 billion dollars in online sales on this day in 2023. Given inflation and consumer uncertainty, there are some question marks about the sales figures that will be achieved in 2024. And this is where the right Black Friday marketing ideas come in. Although retailers appear to be largely optimistic and confident that they can overcome consumers’ concerns about spiraling prices, smart Black Friday online marketing will make all the difference.
One factor working in retailers’ favor is the timing of the annual e-commerce highlight: This year, Black Friday is one week closer to Christmas, so more consumers will already be thinking about Christmas gifts for their loved ones. A carefully planned Black Friday online marketing campaign will direct these buyers to your website.
The key to your Black Friday marketing: social commerce
If you haven’t already done so, you should start fine-tuning your Black Friday marketing now. This means putting the key technical infrastructure and high-quality advertising in place – and preparing well-thought-out Black Friday campaign ideas. Alongside the new AI tools, one thing will be crucial to your success: social commerce. It can make or break your Black Friday marketing. Black Friday social commerce should be an essential part of your marketing mix if you want to reach your target group directly and increase your chances of success.
Social media have a unique and direct link to your target audience’s lives. They now play a huge role in Black Friday: WhatsApp, Instagram, TikTok, Snapchat – social is the place to reach your customers. Integrating social commerce into your Black Friday marketing ideas could take your sales to a new level this year.
But how exactly does it work? Find out in our guide, which is packed with 8 practical tips for your Black Friday marketing. But that’s not all: You can benefit from these ideas all year round.
Optimize your Black Friday marketing for 2024
The period around Black Friday and Cyber Monday is the busiest time of year for many e-commerce businesses. This is when you set yourself up for a successful holiday season. But to achieve the results you want, your Black Friday campaign ideas need to live up to this goal. Social commerce is the key to making the most of this time of year. Find out how to apply Black Friday social commerce and what else should be in your action plan in our practical guide.
