DMEXCO 2024 – premiere of the CMO Summit

DMEXCO 2024 kicks off in a few weeks and will be dedicating a long-awaited platform just to CMOs when it hosts the very first CMO Summit. We all know that digital marketing makes the world go round, so you won’t want to miss it!

On September 19, the marketing scene’s thought leaders will come together at the first ever CMO Summit at DMEXCO 2024.
Image: © Koelnmesse GmbH / Marvin Ruppert

DMEXCO 2024: network with leading decision-makers

It’s almost time for DMEXCO again on September 18 and 19 – where inspiring insights, fascinating innovations, and valuable networking will be guaranteed. An extra special highlight awaits you on the Center Stage on day 2: the very first CMO Summit!

For an entire day, high-profile international speakers will be providing their input on key industry topics during presentations, fireside chats, and panels. So don’t miss out on the opportunity to listen to marketing decision-makers engaging in a dialogue and addressing the strategic challenges that lie ahead.

DMEXCO 2024: the place to be for marketers

The topics shaping digital marketing today are complex and bring along a wide range of challenges. Overcoming these requires experience, foresight, and strong strategic expertise. What impact is AI having on marketing? How are sustainability, (business) purpose, and new ways of working being incorporated? What possibilities are data collection and analysis opening up? What staffing difficulties are being experienced in 2024? How is corporate branding changing in our digitalized age? A long lineup of CMOs will answer these and other questions at #DMEXCO24.

Who will feature at the CMO Summit?

On September 19, the marketing scene’s trailblazing decision-makers and emerging talent will assemble in the Koelnmesse exhibition halls. Make sure you’re there when leading names from Europe’s top brands spark a discussion on the Center Stage. The following are among the speakers confirmed for the CMO Summit at DMEXCO 2024:

Jenny Treiber-Ruckenbrod, CMO, BMW Germany, BMW AG

Jenny Treiber-Ruckenbrod leads the marketing division at BMW Germany. W&V named her as one of the year’s 100 leading figures in 2023 and she is also the founder of the Brand Excellence Circle.

Kerstin Köder, Regional CMO, Central and Eastern Europe, SAP SE

Kerstin Köder is head of marketing for Central and Eastern Europe at SAP. She is regarded as an absolute pioneer and tech enthusiast.

Nadine Bartenschlager & Catherine Niebuhr, Co-CMOs in a job share position, NIVEA Germany/Switzerland

Nadine Bartenschlager and Catherine Niebuhr are at the helm of NIVEA’s marketing division, together leading a team of about 50 and overseeing a million-figure annual budget.

Maike Abel, Digital & Corporate Marketing Director, Nestlé

Maike Abel is the Director of Digital & Corporate Marketing at food giant Nestlé. She is also the Vice Chair of the German Advertisers Association OWM.

Rik Strubel, CMO, Westwing Group SE

Rik Strubel is the CMO of Westwing, an online furniture store and e-commerce giant. Before that, he successfully held leading management positions at Unilever and Henkel.

Frank Köhler, CMO, Enpal

Frank Köhler is only 28 years old but has already been the CMO at this solar unicorn company for several years.

DMEXCO 2024: more top voices at the CMO Summit

At the CMO Summit, Adam Singolda (Founder & CEO, Taboola) and Sebastian Hamann (Founder & Co-CEO, shopware AG) will be sharing fresh adtech perspectives and e-commerce solutions, while Sylvain Le Borgne (CDO, JCDecaux) will be exploring digital out-of-home advertising (DOOH).

You’ll also hear from Bert Habets (Group CEO, ProSiebenSat.1 Media SE), Steve Rotter (CMO, DeepL), Rebecca Bezzina (CEO, EMEA, R/GA), Dora Osinde (CCO, Ogilvy Germany), Jan König (Co-Founder, ODALINE), and Max Klockenhoff (Managing Director, gen-up).

DMEXCO 2024: don’t miss it!

Be there when the digital industry comes together in Cologne to showcase and discuss the latest marketing and tech trends – inspired by this year’s motto: “Prompting the Future”. Get your ticket now!

Digital Digest NL_en