Ann-Katrin Schmitz, what can B2B companies learn from influencers?
Influencers are becoming increasingly important in marketing. We interviewed Ann-Katrin Schmitz to find out what B2B companies can learn from personal brands.
Ann-Katrin Schmitz is one of the leading figures in German-speaking influencer marketing. Together with her friend Farina Opoku, she created the personal brand NovaLanaLove and has built her into one of the most successful influencers in Germany. Influencers dominating B2C commerce are nothing new, but more and more B2B companies are now also discovering the potential of collaborating with corporate influencers.
So, we spoke to Ann-Katrin Schmitz to find out what B2B brands can learn from influencers when it comes to brand building.
Click for the answers
- Hello Ann-Katrin, could you briefly introduce yourself to our viewers? [00:21]
- What can B2B companies learn from personal brands? [01:03]
- Should companies outsource social media? [02:53]
- What trends are you observing in influencer marketing for 2022? [04:41]
- Have you had experience with the topic of corporate influencer marketing? What are your tips for corporate influencers? [08:02]
- What do you have planned yourself for 2022? [12:44]
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About the author
As Content Manager Fleur plans and produces unique and actionable content, so that DMEXCO can be experienced 365 days per year. Before joining DMEXCO, Fleur studied communication science and worked in sports marketing for several years. Being responsible for media partnerships as well, Fleur not only manages the DMEXCO owned channels, but also offers impressive content on external media.
