How to create AI guidelines: a must-have for agencies
Artificial intelligence has made its way into day-to-day agency work. However, using this new technology still presents challenges in terms of data protection and transparency. Our handbook shows you how to overcome them by creating AI guidelines.
Being transparent about how you use AI is key
AI tools boost productivity and are becoming increasingly essential for agencies to stay competitive against the backdrop of ever-tighter marketing budgets. Agencies leveraging AI for their day-to-day tasks should let their clients and partners take a look inside the black box of their artificial intelligence use.
Creating in-house AI guidelines is an effective way of doing that. Many agencies are now highlighting these on their website with the aim of communicating core values, building trust, and removing uncertainty. Our handbook explores what content needs to go into an agency’s AI guidelines.
There’s no way around AI guidelines for agencies
Agencies face particular challenges if they want to use AI tools in their day-to-day tasks while gaining or keeping the trust of their clients:
- Agencies work for a wide range of clients that are at different stages of the digital transformation journey – some being more tech-savvy than others. These clients therefore have varying expectations of how agencies should be using AI in their day-to-day business. AI guidelines provide clarity for all clients and create a strong foundation of trust for collaboration.
- AI tools deliver powerful results when it comes to creative content, so agencies can benefit from enhancing their output using artificial intelligence. At the same time though, day-to-day tasks and responsibility shouldn’t be entirely entrusted to bots and automated processes. Instead, it should be about striking a healthy balance between human and technology-based intelligence.
To document these and other principles for integrating AI into daily business, agencies can create AI guidelines. In our handbook, which contains a practical checklist, we walk you through how to structure such guidelines and what aspects you need to include.
