DMEXCO 2025: Tech Is Shaping the Future

The World of Tech at DMEXCO 2025

The World of Tech is a melting pot for strategy, technology, and hands-on expertise. This is where you can learn how artificial intelligence is making campaigns smarter, how data platforms are turbocharging efficiency, and how automation is accelerating processes. Cyber security, cloud solutions, and generative AI are on the agenda, as are content workflows and marketing optimization.

The impressive list of partners shows who is shaping the industry: Google, Amazon Ads, Microsoft Advertising, The Trade Desk, Magnite, Criteo, Salesforce, HubSpot, Marigold, Adverity, Adobe, IBM iX, Ibexa, TYPO3, and Canva will present their latest solutions. The World of Tech at DMEXCO 2025 is the place to get insights from the key players in the tech industry, try out cutting-edge tools firsthand, learn from best practices, and grow your network.

One of the absolute highlights is set to be the Google Master Classes. They will be full of practical insights into the use of AI in the media mix, performance strategies, and privacy-compliant measurement.

Extraordinary experiences are also lined up for you in the World of Tech: The Perfume Machine by Optimizely will allow you to blend your own perfume while you learn how data-based testing works. The installation is designed to break down the abstract idea of experimentation into tangible takeaways.

Sessions and summits on the Tech Stage

The Tech Stage has a packed program in store for you on both days of the event. Wednesday, September 17, will kick off with the t3n x Digital Bash LIVE (10:00 a.m. to noon). It will be followed by the AdTech Summit (12:30 p.m. to 3:30 p.m.), which will focus on AI-powered advertising, automation, and privacy-first strategies. Next up is the MarTech Summit (3:30 p.m. to 6:00 p.m.), where system intelligence, hyperpersonalization, and efficient architectures will be discussed.

On Thursday, September 18, the action will continue with the t3n x Digital Bash LIVE from 10:00 a.m. to noon.

One of the special high points in store for attendees is the appearance by United Internet Media GmbH at the AdTech Summit: The session “The New Marketing Formula: AI, Privacy, and First-Party Data That Actually Work – a Use Case” will draw on real-world examples to show how advertisers can use data clean rooms and first-party strategies to implement secure, scalable, and personalized campaigns. With a hands-on approach, this session will demonstrate how to combine AI and addressable data.

The MarTech Summit will focus on how generative AI can accelerate content creation, how to orchestrate customer journeys across multiple channels, and how to design future-proof data architectures. The speakers will provide inspiring answers to the question of how to build tech stacks so that they deliver long-term added value.

Experiences, master classes, and more

The World of Tech is more than an expo – it’s an interactive lab. This is the place where you can try out pioneering solutions today, ask questions in deep dives, and exchange ideas with developers. Among the most hotly anticipated sessions are the Google Master Classes, which will present field-tested expertise and ready-to-apply strategies for creative performance, AI-driven campaign management, and consent-friendly measurement. Partners such as Adobe, Salesforce, The Trade Desk, Microsoft Advertising, and Criteo will enrich the area with demos and hands-on experiences. From programmatic advertising to leveraging AI in content creation, the diversity of topics covered in the World of Tech makes it a unique destination.

DMEXCO 2025: your tech launchpad

If DMEXCO 2025 will prove one thing, it is that tech is not an abstract concept. On the contrary, it offers tangible solutions for your business. From AI-driven insights to privacy-first advertising to generative tools for content creation, you’ll find the building blocks for your next road map in Hall 6 at DMEXCO on September 17 and 18.

Over two full days, you’ll be able to develop strategies, make new contacts, and try out technologies that are already shaping the future today. True to DMEXCO’s motto – “Be bold. Move forward.” – Cologne will be transformed into a platform for everyone who wants to gain a deeper understanding of technology and leverage it to grow their business. Whether you work in AdTech or MarTech, whether you’re interested in AI use cases or want to refine your data strategy, the World of Tech will bring you the mix of insights, networking opportunities, and tools that you need!

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