Congress Stage

Trust In You: the trending topics of this year's Congress Stage

Nico Rosberg (Formula 1), Louise Houghton (DMEXCO)-min

Trust, the future of marketing and agency models, and artificial intelligence are three of the trending topics for the Congress Stage.

DMEXCO experts know that the Congress Stage is the core of the DMEXCO conference. The leading minds of the international digital industry will discuss future trends and present their own milestones, innovations and visions on this stage. With more than 1,600 spectators, the Congress Stage is one of the largest stages of the conference program and has already attracted industry giants such as Sheryl Sandberg, COO Facebook, Jack Dorsey, CEO Twitter, Sir Martin Sorrell, Founder S4Capital and WPP to Cologne.

In keeping with this year’s DMEXCO motto “Trust In You”, the event’s program for the Congress Stage is designed above all to arouse curiosity and increase awareness of self-confidence.

Trending topics

In the run-up to DMEXCO, the entire team is conducting lots of talks with online marketing experts, exciting brands and a wide variety of company managers. In addition, we receive hundreds of content suggestions for our stages, seminars and work labs, and we get a good overview of what is currently driving the industry:

  1. Trust
    Trust is one of the most important indicators of a company’s success. The marketing industry has felt the impact of this in recent years and developed processes that increasingly meet the demands of customers and employees alike.
  2. The future of marketing and agency models
    The industry is still in a state of upheaval. Which marketing trends will define the market in 2020? How does a company successfully maneuver between upload filters and data protection regulations, and what methods can agencies develop to distinguish themselves from the competition? As every year, a report on the status quo will be provided at DMEXCO in September.
  3. Artificial Intelligence
    This is no longer a future vision, but an integral part of our lives, enabling businesses to better understand and respond to consumer needs. Intelligent advertising, AI in art and music, AI as an alleged job destroyer—AI is everywhere and will definitely also be a topic for the Congress Stage.

The Congress Stage is located in Hall 9. Be there to gain inspiration, experience innovation and discover trends at DMEXCO 2019 on September 11 and 12 in Cologne.