Why lasting customer relationships require Adtech and Martech to come together
Why lasting customer relationships require Adtech and Martech to come together
In einem sich ständig verändernden Geschäftsumfeld müssen Marketingverantwortliche in der Lage sein, ihre Strategien schnell anzupassen, um dauerhafte Kundenbeziehungen aufzubauen und zu pflegen. Erfahre von Ariel Kelman, CMO von Oracle, warum integrierte Adtech- und Martech-Stacks wichtiger denn je sind und wie du die Kluft zwischen dem Unbekannten und dem vollständigen Verständnis deiner Kunden erfolgreich überbrücken kannst, um sie in jedem Moment optimal zu bedienen.
Why lasting customer relationships require Adtech and Martech to come together
Speaker
Ariel Kelman, EVP and CMO, Oracle
Jahr
2021
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