The DMEXCO Speakers’ Forum brings together all those interested in digital marketing. A program covering topics such as blockchain and programmatic, emotional marketing and data protection offers up to 150 participants input for their day-to-day marketing activities. Inspired by the model in London’s Hyde Park, digital professionals will each talk about a top digital topic for 20 minutes, freestyle with a maximum of 10 slides per presentation.
Sören Stamer, CEO and co-founder of CoreMedia AG, will be speaking on Thursday, September 13 about how brands can double their online sales. The lecture “The ‘insane’ business case: Why brand CFOs love uniting brand and commerce sites” will reveal how global brands can fill the gap between online shops and websites. Thursday, September 13, 10.00 am in the Speakers’ Forum.
Urs Gubser from SIX Payment Services AG knows how commerce will change in the IoT era up to the year 2020, and how retailers of all sizes can benefit. As Head of E-Commerce Strategy and Projects, he deals with the Internet of Things on a daily basis. His lecture “How Internet of things will change commerce and how merchants of all sizes can profit”, will take place on Wednesday, September 12 at 12.30 pm.
A little while later, on September 12 at 2.00 pm, things will get interesting again for retailers in the presentation “Omnichannel war gestern. Ist Unified Commerce das nächste große Ding?” (Omni-channel was yesterday. Is unified commerce the next big thing?). Jens-Michael Blümel, Creative Director at TWT Digital Group GmbH, will be speaking about the new trend towards unified commerce and the ways to make your own business fit for commerce in the future.
How companies can integrate digital technologies in their work and use them for innovation and growth will be shown by Sarah Bernuit. As Vice President Digital Strategy & iX at IBM iX, the digital professional will be talking about the key factors for the success of a digital company. Her lecture “How to meet the challenge of digital disruption – key success factors for the digital enterprise” will take place on September 13 from 4.00 – 4.20 pm.
The topic “Effektives Affiliate Management – Mit Strategie zum Erfolg” (Effective affiliate management – a strategy for success) will be discussed on Thursday, September 13 at 2.00 pm. Markus Kellermann from xpose360 GmbH will be presenting trend topics such as new commission models based on the customer journey, cross-device tracking or KPI ratings from top-quality publishers, in his lecture.