DMEXCO 2026: How to Identify Your Program Highlights
Which sessions are your must-sees at DMEXCO 2026? Our guide outlines key topics that will be explored by 11 summits, over 1,000 speakers, and 220+ hours of program content.
Scaling Intelligence: What does AI contribute to growth?
In keeping with the motto “Scaling Intelligence,” participants at DMEXCO 2026 in Cologne on September 23 and 24 will explore how AI can drive real growth – for marketing, business, and the economy.
One event worth adding to your itinerary right now is the keynote by Dirk Freytag, President of the German Association for the Digital Economy (BVDW e. V.). Bringing “Scaling Intelligence” to the Center Stage, he will examine the economic impact of developments in AI: What will determine competitiveness, innovation, and growth as AI becomes increasingly widespread?
11 summits addressing the big questions facing the digital economy
What decisions are marketing managers grappling with right now? Where are new growth opportunities emerging? How is AI transforming marketing and commerce? Which channels and business models are gaining ground? DMEXCO 2026 offers answers to these questions and more, covering everything from agentic AI and AI commerce to retail media and CTV, all the way through to creativity, the creator economy, adtech, and martech.
Our guide walks you through all eleven DMEXCO summits, from the Thought Leaders’ and CMO Summits to the Commerce, DOOH, and Retail & Commerce Media Summits, and on to the AdTech, MarTech, Agencies, NXTGEN Agency, Creativity, and Creators’ Summits. Check it out to find the summits that matter most to you at a glance. We’re also sharing recommendations for some highlight sessions you definitely won’t want to miss.
Masterclasses: Shifting the focus to practical application
While issues shaping the future are in the spotlight on the big stages, the BVDW Masterclasses are about putting ideas into practice. You can expect real-life examples, stimulating discussions among industry peers, and answers to many of the questions facing you in your day-to-day business. Find out more in the guide!
Start planning your DMEXCO 2026 now
The entire DMEXCO Conference agenda is already live. In the DMEXCO Community, you can bookmark your personal must-see sessions and put together your own customized itinerary before you even arrive. Use our guide as your road map and prepare to take full advantage of your two days at DMEXCO 2026.
