Data visualization: our guide to maximizing your data’s impact

Cutting through the noise – data visualization tools make all the difference

In the data-driven world of marketing, it’s not enough to simply collect data – to be truly effective, the information also needs to be presented in a comprehensible format. Marketers who use tools to visualize data transform dry numbers into engaging stories that get messages across clearly, supporting decision-making as a result.

There are a number of data visualization tools available to help you present complex information in a way that’s easy to comprehend, so that all stakeholders can grasp the important insights at a glance.

Modern data visualization – interactive and clear

Interactive data visualization in particular has enormous potential. You can use it to tailor dashboards to suit different requirements and questions. In our guide, “From numbers to stories: how data visualization can optimize your marketing,” you can learn more about the following:

• Filters in interactive dashboards
• Drill-down options for deep dives
• Interactivity as the key to greater customer loyalty

Top tools to visualize your data

To visualize data as effectively as possible, choose a tool that meets your requirements as a marketer. The right solution can help you prepare real-time data flexibly and react quickly to changes in the market. In short, data visualization software can turn numbers into readily understandable insights, making it the key to successful modern marketing.

As well as sharing helpful best practices, our guide, “From numbers to stories: how data visualization can optimize your marketing, ” takes a closer look at the following data visualization tools:

• Tableau
• Power BI
• Looker Studio (formerly Google Data Studio)
• Amazon QuickSight