25 effective social media marketing tips

Success factors for your social media marketing

Before you put our social media marketing tips into practice, you should take a moment to really think about what makes a successful social media strategy. Generally, you need to focus on the following four aspects:

Smart goals

To be successful on social media, you should have a clear idea about what exactly you want to achieve with your social media presence. Do you want to expand your target group? Or increase your sales? Whatever your company is aiming for, smart goals are key to a good social media strategy. The emphasis is on smart. Your goals should be specific, measurable, achievable, relevant, and also time-bound.

Knowing your target group

How you address your target group is equally important. It’s best to start by analyzing and identifying which platforms your target group uses. Customer communication guidelines will help to strike the right tone in social media posts.

Storytelling

Social media thrives on creative storytelling. Posts that package promotional messages up into emotive stories work better than if you simply peddle your brand or a specific product. Mercedes-Benz made an impression in 2020 by doing just that at the start of the coronavirus pandemic:

Tip: It doesn’t always have to be fit for Hollywood. Authentic glimpses behind the scenes of your brand or outtakes from video productions can also work wonders for reeling in your target group on social media. Our guide “Boost your business: 25 social media hacks for you to use right away” contains helpful tips for stories and posts.

Editorial plan

Time management also plays a role when it comes to a successful social media presence. Ideally, you should upload posts regularly and define fixed times for them. An overview of your scheduled posts will help you keep tabs and reliably plan.

Analysis

Successful media planning also considers the cost-efficiency of advertising measures, so marketers should regularly take stock of this. Among others, the following KPIs are conducive to this assessment:

• Gross and net reach
• CPM (cost per mile)
• CPC (cost per click)
• CPL (cost per lead)

Social media hacks to guarantee success: let’s get started, marketers!

You’ve drawn up a plan, have a target group in mind, and know exactly which platforms it is active on. All that’s left to do is post top-notch content. Our guide “Boost your business: 25 social media hacks for you to use right away” explores how you can fully leverage the potential offered by the various networks.