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Porsche goes digital – Podcast with Anja Hendel

Podcast Episode 31
Podcast Episode 31

How is Porsche, one of the strongest car brands in the world, actually tackling the digital transformation? Anja Hendel (@anja_hendel), Head of Innovation and Digital Transformation at Porsche and the Porsche Digital Lab in Berlin, lets us in on the details.

Anja Hendel (Porsche) and our host Katja Nettesheim

The conversation with our podcast host Katja Nettesheimer centers around

  1. Porsche’s strategy for digital transformation
  2. The portfolio of transformation activities and in particular the role of the Porsche Digital Lab
  3. And, in the deep dive, how the Porsche Digital Lab uses artificial intelligence to develop concrete value-adding applications for the company group.

“We seek discourse and get out of our comfort zone. That is sometimes painful. You don’t just hear what you want to hear.”

Anja Hendel, Porsche Digital Lab
Anja Hendel will be a speaker at the DMEXCO 2019

Related Topics:

You can find out more about AI in our free DMEXCO e-book on the subject, in which we have summarized 16 articles from the areas of media, technology, business, the future and marketing surrounding AI for you.

Our interview with Christian Lindener, CEO of Wayra, the Telefonica Group’s lab, deals with the topic of labs and innovation labs: How innovation labs help businesses in the digitalization process.

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