Made for you: Mc Donald’s move to Customer Centricity
Made for you: Mc Donald’s move to Customer Centricity
Erklärtes Ziel von McDonald's Deutschland ist die individuelle Kundenansprache über alle digitalen Kanäle. Die große Vielfalt an Kanälen und Touchpoints bietet viele Chancen, doch die Aktivitäten des Unternehmens müssen entsprechend geplant und organisiert werden. Susan Schramm, CMO von McDonald's Deutschland, erklärt die "New Customer Journey" des Gastro-Riesen.
Made for you: Mc Donald's move to Customer Centricity
Speaker
Susan Schramm, CMO Germany, McDonald's Deutschland
Jahr
2017
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Made for you: Mc Donald’s move to Customer Centricity
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