From ideation to social marketing: Your Social Media e-book

“Social media has now become a standard communication channel and is part of people’s everyday lives,” says Helge Ruff of One Two Social. This also makes it a standard for companies and brands. Presence, awareness and interaction are the disciplines that need to be handled professionally in this sphere. And the challenge doesn’t even have to consist of being the loudest in today’s hectic social media world. Good craftsmanship is all it takes! Creating quality content all starts with listening.

From ad planning and graphic design on the various platforms to the correct use of Instagram stickers, we are pleased to offer some helpful information with our e-book. Legal issues are also touched on. In a talk with our author Tobias Weidemann, specialized attorney Christian Solmecke points out the facts to be considered when partnering with influencers.

Social media has come of age and is no longer just for B2C. An increasing number of companies are successfully searching for and finding channels for their B2B communication. LinkedIn, for example, which our author Frank Zimmer has examined in a bit more detail. And there are several good examples to be found. In a nutshell, social media can work here as well. One of the channels is often worth looking into: the powerful Pinterest with its interesting features has become the talk of the town.

Ideas are always needed in this business. Creativity and skillful implementation also guarantee success. Ideation can be quite helpful in this regard and Tobias Weidemann has taken a closer look at this.

The social media e-book includes a total of 12 articles in compact form. The e-books on Artificial Intelligence and Mobile have already been published. The e-book series continues to grow.