DMEXCO 2024: these conference highlights await you
When DMEXCO 2024 kicks off on September 18 & 19, you can once again expect worlds full of innovations and insights in a program spanning more than 200 hours across 14 stages. Check out the conference highlights – from masterclasses to inspiring sessions.*
“How Digital Audio Is Revolutionizing Your Marketing” (RMS)
In this masterclass, Germany’s leading audio marketer RMS will tell you everything you need to know about the digital audio revolution: from increased efficiency in creation to hyper-personalization, voice cloning, and much more. Experience what is already possible and where the AI-powered audio journey is heading in the near future.
Wednesday, September 18, 10:00 AM – 10:30 AM, MC 8A
“Prompting the new era of search and Generative AI” (Microsoft Advertising)
In this presentation, the experts from Microsoft Advertising will explore the future of search and generative AI. They will also reveal how generative AI can increase productivity, enhance creativity, and unlock new opportunities for advertisers.
Wednesday, September 18, 10:20 AM – 10:40 AM, Center Stage
“Next-Gen Retail Media by RMC” (BVDW)
This masterclass organized by the German Association for the Digital Economy (BVDW) will primarily be aimed at showing retailers how they can be successful in an evolving media landscape. It will take a close look at the topic of retail media, with a focus on how companies can leverage it to achieve measurable success in their campaign performance.
Wednesday, September 18, 11:30 AM – 12:00 PM, BVDW Masterclasses (MC7A)
“Why advertisers should tap into the huge potential of CTV – results of the 7th Goldbach Advanced TV DACH study” (Screenforce)
In this panel, marketers from the Screenforce initiative will take a deep dive into the results of the Goldbach Advanced TV DACH study. This online survey asked for people’s opinions on topics relating to CTV, such as equipment & access, awareness & utilization, content & motivation, and advertising acceptance & impact on connected TV.
Wednesday, September 18, 12:00 PM – 12:20 PM, Future TV Stage
“Attention, please: the OOH experience” (JCDecaux)
With the help of inspiring use cases and in-depth analyses, this presentation will look at how companies can leverage OOH advertising to capture the attention of their target group. What innovative strategies can be used in this context? And how can you create memorable brand experiences? The experts from JCDecaux will answer these questions and more.
Wednesday, September 18, 2:50 PM – 3:10 PM, Center Stage
“Unleash the power of your data: making campaigns more profitable using first-party data and Google AI” (Google)
In this Google masterclass, you’ll learn how to maximize the success of your company’s campaigns by using Google AI and first-party data. The Google experts will give you practical tips on how to measure your company’s first-party data and activate it using AI so that you can make your campaigns even more effective and profitable.
Wednesday, September 18, 4:00 PM – 4:30 PM, Google Masterclasses
“How to Corporate Audio & Podcast” (Handelsblatt Media Group)
In this masterclass, Frederike Kuttig and Matthias Rutkowski from the Handelsblatt Media Group will walk you through all the key components of an audio and podcast strategy for your company. From an in-house podcast for employees or specific departments to your own corporate podcast or co-branded podcast – the experts will explore the content using the Handelsblatt Media Group’s many examples and best practices.
Thursday, September 19, 10:45 AM – 11:15 AM, MC 7C
“Content & Creators – how to create an authentic and conversion driving strategy with creators and social commerce” (t3n)
This lecture will teach you how to create a best-in-class creator marketing strategy that drives true ROI. You’ll also gain valuable input and interesting insights on how to optimize your social media marketing efforts to drive conversion across all digital channels.
Thursday, September 19, 11:30 AM – 11:50 AM, Tech Stage
“This change is freakin’ necessary! Hands-on tips for driving sustainable change.” (SAP)
This lecture delivered by SAP will be dedicated to the topic of change management. You’ll learn why a holistic approach is essential to facilitating sustainable change, emphasizing the importance of attitude & mindset, behavior & skills, and culture & values.
Thursday, September 19, 11:40 AM – 12:00 PM, Center Stage
Add the conference highlights to your personal schedule in the DMEXCO app
You’ll find all the key information about DMEXCO 2024 as well as the complete program in the DMEXCO community. Download the DMEXCO app to bookmark specific sessions and compile your very own agenda. Get your DMEXCO ticket now!
*Please note that last-minute changes are sometimes unavoidable when planning sessions at trade shows. All the details provided here are therefore subject to change.
