Under the motto #WeProgressTogether, DMEXCO aims to bring its community together to discuss the themes of technology, progress, and cohesion. The post-pandemic world needs to move forward – especially the digital industry, as the importance of technology and media continues to grow.
Developments that have been set in motion in recent years are set to continue or even intensify, as more and more discussions take place on social media and create fresh dynamics. Big tech is also driving the development of the metaverse: a new, digital, “virtual” space where more and more people will come together in the future to communicate, work, and make purchases. At the same time, political and social dialogue revolves around the desire for greater cohesion and solidarity – and that’s also true of the marketing and digital industries. As these changes take place, the digital world is taking on a new and more important role, and this needs to be discussed.
Thomas Mosch, Director Conference at DMEXCO: “Although discussing a company’s ‘purpose’ is an important first step, it isn’t long before people start asking about measurable impact. How should brands give back to society? And how do we use technology to bring people together across divisions in society? Our motto for this year’s event is #WeProgressTogether, and that stands for progress and strengthening community spirit.”
Professor Dominik Matyka, DMEXCO Chief Advisor: “For the first time in years, we are on the cusp of genuine change. Online conversations are having a direct impact on social decisions, while new technologies like the metaverse and Web3 are finding their way into the social mainstream. When it comes to climate issues, we are seeing a shift from promoting change to demanding it. And that’s where we and our community can get involved, so we can genuinely help to shape progress.”
Dirk Freytag, President of the German Digital Industry Association (BVDW) e.V., emphasizes: “There has been immense change in the areas of digitization and transformation in recent years. We are pleased that DMEXCO is planned as a presence event this year. Under the exciting motto #WeProgressTogether, we will be highlighting the latest developments on the metaverse, AI, sustainability and, of course, trends in digital marketing.”
Image material for DMEXCO is available online at https://go.dmexco.com/press-downloads-dmexco.
DMEXCO is Europe’s leading digital marketing & tech event. We are the meeting place and a community for key players in digital business, marketing, and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value.
In Cologne and online, we set the benchmark as a network and business platform for the digital economy. Decision-makers continue to educate themselves and be inspired, make contacts, and conclude deals. DMEXCO — where tomorrow’s digital business happens today. DMEXCO 2022 will take place on September 21 and 22, 2022.
The German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.