What is being made possible in today’s marketing world by artificial intelligence, and what does the future hold? At DMEXCO 2023, more than 80 presentations and masterclasses will get to the bottom of these questions, explore the latest trends, and offer solutions. On the first day of the event (Sept. 20), attendees will already be spoiled for choice among all the strategic keynotes focusing on this top topic on the Center Stage in Hall 7: in her opening keynote, Aude Gandon, Global CMO of Nestlé, will be explaining why “A new era for creativity” is currently beginning; Microsoft’s Corporate Vice President Saurabh Tiwary will be discussing “Transforming Advertising in the Era of Generative AI”; Google’s Vice President Gaurav Bhaya will be exploring “The Great Ads Shift”; Axel Springer’s CIO Samir Fadlallah will be examining the question “Gen AI – savior or nemesis of the media industry?”; and Tim Alexander, CMO of Deutsche Bank, will be asking “Will humans or machines be the marketers of the future?” (this session will be held in German).
During fireside chats, the industry’s thought leaders will also be gracing the Center Stage to share their perspectives on recent developments: among others, Sir Martin Sorrell (Founder & CEO, S4 Capital), Matthias Dang (Co-CEO of RTL Deutschland), Holger Blask (Managing Director of Marketing at the German Football Association – DFB), Stacy Malone (VP of Global Business Marketing at Pinterest), Tian Pei (Head of Global Sports Partnerships at Roblox), and Ronan Harris (President of Snap) will be interviewed here. Early in the afternoon on the first day, Rabin Yaghoubi, CCDO of this year’s platinum sponsor Aleph Group, will also be hosting a fireside chat on the topic of “Digital Advertising for All: Unlocking Untapped Opportunity”.
Retail Media Summit: high-profile retailers and major advertisers
At the Retail Media Summit, the who’s who of e-commerce will be coming together across a wide range of formats, including panels and case studies, to showcase the status quo of this dynamic segment, where it’s heading, what brands expect from retail media, and how advertisers can maximize the potential of this relatively new category. During the later afternoon on the first day of the conference, Patricia Grundmann (OBI), Jessica Koch (Douglas), Maike Abel (Nestlé), Robert Jozic (Schwarz Media), Christian Raveaux (REWE Group), Kristina Bulle (Procter & Gamble), Sabine Jünger (Otto), Daniel Grafe (Breuninger), Torsten Ahlers (Media-Saturn), and others will be taking to the Media Stage to shed light on the topic.
w3.vision and the Digital Fashion Summit on the Tech Stage
This year, the Tech Stage will be dedicated to groundbreaking developments in Web3 marketing and, for the first time, will specifically focus on the use of digital innovations in the fashion industry. DMEXCO will be teaming up there with w3.fund to deliver fascinating insights in the form of successful Web3 cases presented by speakers including Nadini Sathiyarajan (Sorare), Oliver Lange (H&M), Sven Schindler (Jägermeister), and racer Laura-Marie Geissler (LMG Racing).
In the afternoon on the second day, “Digital Fashion – The Phygital Network” will demonstrate how digital technologies could revolutionize the entire fashion industry. Bastiaan Geluk (INDG) will explore the use of cutting-edge 3D technology to present fashion products, Mar Mercadé (Snap) will be taking a look at how people are trying on clothes virtually, and Benjamin Köhler (Otto Group) will discuss how digitalization is driving a circular economy.
Sustainability: on the path toward green digital media
What role can digital marketing play in making communication more resource-friendly and promoting sustainable consumption? DMEXCO will again provide answers and propose targeted solutions surrounding this debate across a diverse range of conference formats, such as the German-language BVDW masterclass “How can resource consumption be reduced in digital advertising?” led by experts from Bauer Media Group, DoubleVerify, GroupM, and Microsoft, and a lecture at the Agency Stage’s Sustainability Summit, in which Prasad Shridhar Ghag (Sanofi) will share insights into embracing responsible media in practice. On the Agency Stage, study results and data analyses presented by brands including Teads, OMG Momentum, Adform, and Scope3 will highlight strategies for making advertising greener.
Creator economy
In the afternoon on the second day, all eyes will be on influencer marketing and the creator business on the E-Commerce Stage, where influencer expert Ann-Katrin Schmitz will join Martin Wroblewski (Social Match) for the German-language panel “The end of authenticity – influencer marketing 2.0”; influencer Anna Maria Damm will be walking attendees through the ingredients of a successful influencer brand; and Max Klemmer (Miss Germany Studios), Hans Neubert (Bundesgesellschaft für digitale Medien, the German association for digital media), and Urs Meier (Garden of Youth) will discuss the potential of virtual personalities in the panel “Bullshit, hype, or the future?” (also only in German).
Ann-Katrin Schmitz will also be uncovering the dark side of the creator economy in her German-language keynote “From LOL to WTF” on the Center Stage, where rapper, influencer, and entrepreneur Eko Fresh will have presented “The German dream: from rap star to entrepreneur” the day before (again, in German only).
Exclusive studies and data at DMEXCO
To kick off the BVDW masterclasses, attendees will learn what market trends the Circle of Online Marketers (OVK) predicts for the rest of the 2023 advertising year. Together with the Interactive Advertising Bureau (IAB Europe), the BVDW will also be providing insights into trending topics in the German and European markets.
In another BVDW masterclass, experts from the BVDW and OMG will be taking a deep dive into the topics currently shaping the digital media agency world by presenting the latest FOMA trend monitor, which for the past 17 years has delivered a reliable report on the mood at Germany’s leading media agencies.
If you can’t make it to some of the sessions, you’ll be able to catch up on the conference highlights digitally in the video-on-demand library in the DMEXCO app.
Thomas Mosch, DMEXCO Conference Director: “Although artificial intelligence will be the prevailing topic this year, DMEXCO 2023 offers highlights for all interests. Whether retail media, influencer marketing, Web3, digital fashion, out-of-home advertising, connected TV, sustainability, or targeting – with a program comprising more than 400 sessions, there’s plenty for everyone to enjoy two action-packed and inspiring days within a great community.”
Dirk Freytag, President of the German Association for the Digital Economy (BVDW): “The digital economy faces fundamental changes. AI and new legal and technical framework conditions are currently transforming the market for good. Our industry is therefore being confronted with new challenges that raise a number of questions. As DMEXCO’s ideational and professional partner, we’ve worked closely with the DMEXCO organizers to fill the stages in Cologne with a wide array of national and international experts who can provide answers and valuable insights for overcoming these challenges.”
Image material for DMEXCO is available online at https://go.dmexco.com/press-downloads-dmexco.
