Female Role Models: 9 Women Shaping the Digital Transformation
“Be bold. Move forward” is more than just an event motto. It’s a call to show the courage to forge new paths – and it goes out to women in digital marketing in particular. We present nine female role models who live this mindset.
Female leadership: What does it mean in 2025?
In tech, the media, marketing, and management, women are still far too rarely at the table when the critical questions of the digital transformation are being discussed. But dig deeper and you’ll find them: the female founders, decision-makers, and strategists who are boldly moving forward, questioning established practices, and making the new possible. Nine of these women share their unique perspectives with us: What helped them move forward? What needs to change for more women to follow them? And what have they learned from their boldest decisions?
Featuring:
- Franziska von Lewinski, Managing Partner, Observatory International Hamburg
- Mirijam Trunk, Chief Crossmedia Officer, RTL Deutschland
- Nnenna Ilomechina, CEO, Crownpeak
- Anne Coghlan, co-founder & COO, Scope3
- Thien-Lan Weber, VP Strategy and Marketing, Hyvä
- Catja Caspary, Vice President Marketing Communications, Koelnmesse
- Katrin Kolossa, Managing Director, Sapera Studios
- Tina Jürgens, Co-CEO, ZEBRALUTION Group
- Patricia Grundmann, Vice President Media & Retail Media at OBI and Managing Director of the OBI First Media Group
On career breaks, brutal honesty, and killer mindsets
What’s in the whitepaper? No empty clichés, no sugar-coated leadership platitudes. Instead: genuine answers to questions that occupy many people but are rarely asked openly:
- “How does your view of your career change when you enter the C-suite as a mom?”
- “Why would somebody consciously choose a risky little start-up over a safe corporate job?”
- “What does female leadership actually mean today beyond buzzwords like ‘new work’ when it comes to real responsibility, cultural transformation, and team dynamics?”
We don’t want the women in our whitepaper to paint glossy success stories. They’re here to share their personal experiences, honest reflections, and clear inspiration.
Female leadership in 2025: 9 perspectives that will move and motivate you
There’s a common thread running through all their stories: They show that it can be done. That change is possible and that it often begins where others are still hesitating. Their motivation? Impact. Their mindset? Clear. Their message? You can do it, too. And: They don’t just share their own experiences but also reveal personal tips and inspiring ideas that you can apply to your own career. Get the insights from nine genuine female role models and find out what will really help you get ahead. Click to read now!
