“Hearing is the new seeing”
The music streaming service Spotify currently has 207 million active users all around the world. The development of smart speakers and new formats is producing an enormous increase in the use of audio. The Managing Director Central Europe at Spotify, Michael Krause, even says: “Hearing is the new seeing.” To him, the advantage of audio lies mainly in very highly flexible retrievability. Last but not least, the podcast boom is making music streaming services so successful.
Spotify has been particularly noticeable in recent months through interesting acquisitions in the podcasting market. Alex Wunschel joins Spotify EMEA CEO Michael Krause to discuss the strategy behind the acquisitions, the effects for the growth dynamics of smart speakers and how Spotify views its role in the podcast market.