Posts under the track:
BUSINESS
3 days ago
Xing: the unbreakable network made in Germany
One of the oldest platforms boasts impressive results.
26.04.2019
More Women in Management
Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.
12.04.2019
Why employees are your best brand ambassadors
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
03.04.2019
Project management in marketing
Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.
26.03.2019
Experiential commerce: experience before price
Price has long been the most important differentiator in retail, but that is changing.
06.03.2019
Pricing by budget and behavior
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
27.02.2019
Mobile first, creation first
It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.
22.02.2019
Thought leadership: a question of personality
Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.
08.02.2019
6 to dos: how retailers reduce their returns rate
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
01.02.2019
Bots: engaging in dialog with Alexa, Tinder and Lego Ralph
Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.