Posts under the track:
How to identify and evaluate new market opportunities
In corporate development and when branching into new business areas, it is crucial to recognize and utilize the driving forces in the market. Accurate market analyses form the basis for an in-depth evaluation of market opportunities.
Recognizing and capitalizing on potential: Agile processes in product development
Agile methods offer major advantages for product managers. Mirko Theine, Senior Manager at zeb.rolfes.schierenbeck.associates, offers some tips and reports on what opportunities exist and what is important when introducing agile working methods.
5 Things that established firms can learn from startups
In many sectors of the economy, successful startups are regarded as an engine of transformation and innovation. New methods from the startup world also offer established companies exciting solution approaches for the necessary transformations ahead.
Shopping in a collective – Social commerce is evolving into social group buying
A collective shopping experience instead of Shoppable posts or tell-a-friend buttons: Social commerce is being invigorated thanks to an approach that combines group buying and social discovery. The Tupperware-party principle has finally made its way to eCommerce.
Building a sales team – how to find the perfect candidates
Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.
Black Friday & Cyber Monday 2019: what you need to know
On 29 November 2019, Black Friday will once again take over the market. As every year on the fourth Friday in November - the day after Thanksgiving - retailers will be enticing customers with attractive discounts. This applies to everything from clothing and cosmetics to electronics and household goods. In almost every product group, items are offered at reduced prices.
Using Customer Intelligence to get the most out of customer data : “We never stay in a state of shock.”
The bicycle producer Rose Bikes based in Bocholt, Germany has been observing how customers shop for the past 112 years. With its own Customer Intelligence department, the company is now tapping into this treasure trove of data to offer its customers an even better shopping experience. Sebastian Bomm, Director User Experience and Customer Intelligence at Rose Bikes, explains the medium-sized company's approach.
Data to me! – how brands can emancipate themselves with regard to data technology
Brands today can no longer afford to manage their valuable customer data via Google, Facebook or Amazon. Only those who aggregate and manage their own data can address buyers without detours. Tight-knit customer loyalty can only work in direct contact.