Posts under the track:
How important is sustainability communication for brands and employer branding?
Whether on social media, when shopping, or out and about, the topic of sustainability is everywhere you look and is especially important to the younger generation. Companies that want to win over this group of society as future employees will have to focus on sustainable communication in the long term.
CJEU overturns Privacy Shield agreement: what you need to know
The Court of Justice of the European Union (CJEU) has overturned the Privacy Shield agreement. In this article, we explore the implications this might have for your company and what you now have to put on your to-do list.
Are sustainability and social responsibility feasible in e-commerce?
Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?
Agile business development: trial and error instead of long-term planning
Speed, adaptability, and an absolute customer focus – agile business development enables companies to stay ahead of the curve and take the lead through innovation. Their emphasis is on flexibility rather than traditional development processes.
As a digital leader, how can you motivate your employees on a long-lasting basis?
In an era of digital transformation, a new leadership culture is needed. In particular, increasing technologization demands a stronger focus on people in order to inspire and motivate employees. Here, you can find out how to take a motivational approach to employee management.
Facebook Shops – new worlds for retailers and customers
During the coronavirus crisis, Facebook and Instagram were updated with a new shop system that could outcompete the likes of Amazon and other shopping platforms. What opportunities do the social media modules offer to e-commerce? Read on to find out what new features are available and what sellers need to watch out for.