Posts under the track:
BUSINESS
26.04.2019
Frederike Probert is launching Mission Female, a network of women leaders. Already a rapid success.
12.04.2019
Companies invest a lot of money in influencers and often overlook the fact that they already have much more credible brand ambassadors in their own ranks.
03.04.2019
Organizing work in marketing teams is an increasingly complex issue. Here is a look at how companies, agencies and freelancers can plan and document their teamwork as smoothly as possible.
26.03.2019
Price has long been the most important differentiator in retail, but that is changing.
06.03.2019
Individual pricing is on the rise. To this end, users are being analyzed with regard to their purchasing power, willingness to pay and social behavior.
27.02.2019
It is not only mobile-optimized ad formats that are important for mobile campaigns to be effective. Advertising must succeed in captivating the users.
22.02.2019
Personal branding expert Marvin Eichsteller speaks about dialog, channels and opportunities in digital leadership.
08.02.2019
From collecting data to opening pop-up stores: these methods help e-commerce retailers better serve their customers. This means money.
01.02.2019
Robots are relieving people of a lot of work and this also applies to customer communication. They can be used to generate sales and even reach new target groups.
31.01.2019
E-commerce and advertising remain exciting businesses for investors, while financial and legal technology are gaining in importance – the lucrative investment trends for the digital industry.
