Posts under the track:

BUSINESS

How important is sustainability communication for brands and employer branding?
Whether on social media, when shopping, or out and about, the topic of sustainability is everywhere you look and is especially important to the younger generation. Companies that want to win over this group of society as future employees will have to focus on sustainable communication in the long term.
CJEU overturns Privacy Shield agreement: what you need to know
The Court of Justice of the European Union (CJEU) has overturned the Privacy Shield agreement. In this article, we explore the implications this might have for your company and what you now have to put on your to-do list.
Are sustainability and social responsibility feasible in e-commerce?
Particularly for younger generations, sustainability and social responsibility are key buying factors. How can small and medium-sized e-commerce retailers ensure that their products meet these requirements?
Agile business development: trial and error instead of long-term planning
Speed, adaptability, and an absolute customer focus – agile business development enables companies to stay ahead of the curve and take the lead through innovation. Their emphasis is on flexibility rather than traditional development processes.
Future Business
28.07.2020
Fact sheet: Methodically mastering change – 5 change management models compared
There is no blueprint for change management, but there are a range of different models for it. Here, we provide a comparison of five change management models.
Marketing Business
21.07.2020
Toolkit: how to conduct a successful competitive analysis
How does your product fare against the competition? What do other providers not have in their portfolio that you can give your target group? Competitive analysis tools enable you to find the strengths and weaknesses of your competitors.
Business
Business
10.07.2020
As a digital leader, how can you motivate your employees on a long-lasting basis?
In an era of digital transformation, a new leadership culture is needed. In particular, increasing technologization demands a stronger focus on people in order to inspire and motivate employees. Here, you can find out how to take a motivational approach to employee management.
Facebook Shops – new worlds for retailers and customers
During the coronavirus crisis, Facebook and Instagram were updated with a new shop system that could outcompete the likes of Amazon and other shopping platforms. What opportunities do the social media modules offer to e-commerce? Read on to find out what new features are available and what sellers need to watch out for.
Business
Business
19.06.2020
Does an agency need attitude?
Companies usually communicate their attitude proudly and publicly to the outside world through their mission statement. Are attitude and purpose needed, and maybe even crucial, for agencies as well?
Business Resources
17.06.2020
Template: Use product discovery and avoid flawed developments
What does the product discovery concept involve? How do you optimally apply it and what should you keep in mind when using it? Get an overview here along with some practical tips and a free test template!