BUSINESS

If you want to make an impression in B2B marketing, you need one thing above all else: a promising strategy. Account-based marketing helps brands build a trusting relationship and strong bond with their customers.

The Kano model enables you to identify the product and service attributes that make your customers’ hearts beat for joy. Read on to find out what it’s all about and how you can ramp up the wow factors in your business.

Social media platform TikTok may be on the rise, but so far, only a few companies have used it to advertise their brand – so is its potential being wasted? Read on to learn how to make the TikTok trend work for you.

In part 5 of our 2021 marketing precap, Klickwunder’s Michel Ramanarivo ventures an outlook on the 6 performance marketing trends that will shape digital advertising in 2021. Technology, addressing, and format will be what it’s all about!

In the run-up to Christmas, there is always an unprecedented number of parcels to be delivered. Logistics 4.0 is set on bringing them to people’s doors using drones, but is it that advanced yet and where do online retailers fit in?

Content marketing will get more personal in 2021. More individualization, more personalization, new video formats, and strong communities: these content marketing trends will be spurring us on in 2021.

In the medium term, long-established data collection strategies will no longer bring the desired success. Marco Szeidenleder, founder and Managing Partner of Pandata, shows us what data trends to expect in 2021.