Posts under the track:
BUSINESS
Business ecosystems: how they benefit SMEs
Business ecosystems seem to be the answer to the challenges of digital transformation and an innovative model of the future that can make SMEs fit for the digital economy in the long term. How can small and medium-sized companies benefit on a sustained basis?
B2B Marketing: How to successfully tap into new target groups
Whether with social selling, video advertising, a new online store or B2B platforms, if you want to win over new target groups while they're on the go, it is particularly important in B2B marketing to forge new paths and test innovative formats.
Your successful digital visit to the DMEXCO @home expo
Even a purely digital expo visit should be carefully planned. DMEXCO @home offers you the best possibilities for preparation so that you can dive into two eventful days at full power starting at 10 a.m. on September 23!
Idea management: how to correctly prioritize your ideas
Good ideas can be incredibly lucrative, but only if they are a sound fit for the situation in question. Here, you will discover how to filter out promising solutions from your pool of creative thoughts and thus effectively save on resources.
How important is sustainability communication for brands and employer branding?
Whether on social media, when shopping, or out and about, the topic of sustainability is everywhere you look and is especially important to the younger generation. Companies that want to win over this group of society as future employees will have to focus on sustainable communication in the long term.
