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Livestream shopping: the future of online shopping?
From "Douglas Live" to "Tchibo Live", livestream shopping is on the up. So, what opportunities does this format offer, and how can you convert digital experiences into sales? Our story reveals the answers to these questions and more.
The VAT e-commerce package: what the VAT reform means for online retailers
Online retailers operating throughout the EU should be aware of the new rules that will take effect starting in July when the VAT e-commerce package comes into force. Read on to learn what these companies should be prepared for this summer.
A new advertising world: a look at the alternatives to third-party cookies
Soon, Google will be following the lead of other browser providers by no longer supporting tracking with third-party cookies. What are the alternatives? Katharina Arntzen from Google provides some first-hand facts on the matter.
5 tips to be successful in mobile commerce
Mobile shopping on smartphones, tablets, and other mobile devices is also becoming increasingly popular among your target group. If you want to give your brand a boost, here are 5 tips to be successful in mobile commerce.
Media buying: class over mass!
Google’s third-party cookie plans and the latest data protection regulations are changing the rules of the game for advertisers. As a result, marketers are starting to redefine their priorities when it comes to media buying.
The future for agencies: Are full-service agencies on the way out?
When companies are looking to commission agencies, one-stop shops are increasingly being overlooked, as the rapid digital transformation means customized agency models are in demand. Are the days of full-service agencies numbered?
User experience in online stores: these are the biggest sources of frustration
To be successful in e-commerce, it’s essential to offer a good user experience in your online store. However, customers and brands have surprisingly different views on what the worst bugbears are.