Vote now: These are the top 5 nominees for the ‘Best Brand Collab Award’
The VideoDays Festival on October 30 in Cologne will see the premiere of the “Best Brand Collab Award” category, with which organizer We Are Era, in cooperation with DMEXCO and Campaign Germany, will honor the best collaboration between a creator and a brand. The winners will be decided by the readers of Campaign Germany in a public vote that starts today.
The potential creators
A high-caliber jury has already made a preliminary selection from all the entries. The following five entries have made it to the final round. Now it’s up to you: Who will receive the first Best Brand Collab Award at the grand award gala of the VideoDays Festival at the Palladium in Cologne on October 30?
#1 LBS x Tara-Louise Wittwer “Kriegste hin, Girl” by Huth & Wenzel
The project “Kriegste hin, Girl” by LBS and Tara-Louise Wittwer aka @wastarasagt provided young women with financial education and self-determination in an authentic and entertaining way. With humor, real talk, and facts, Tara drew attention to the gender housing gap and encouraged her community to tackle financial issues with confidence. The response on social media was enormous – high reach, active discourse, and a noticeable impact both on the target group and within LBS. In numbers: 852,000 views, 38,922 likes, 672 comments, and 1,537 saves. The figures show that the content was not only consumed but also saved as a relevant source of knowledge.
#2 Lidl x Breaking Lab by i&u Studios
The collaboration between Jacob Beautemps aka @breakinglab and Lidl, brokered by Territory, combined scientific credibility with reach to communicate complex topics related to nutrition, health, and sustainability in an understandable way. Through experiments, fact checks, and social engagement—for example, on plant-based nutrition, salt reduction, and the BrotZeit project—Lidl’s sustainability strategy was brought to life in an authentic way. With over 366,000 views and 10,419 interactions, the campaign achieved a measurable impact and promoted awareness of healthy, sustainable nutrition. The high playback duration of up to 50.5 percent proves that the target group was not only reached but also retained in the long term.
#3 Warner Bros. x Minecraft x Gronkh & Rewinside by Anti Boring Content Club
With the campaign for the theatrical release of “The Minecraft Movie,” Warner Bros Entertainment wanted to firmly anchor the film in the gaming community and achieve maximum visibility. To this end, a multi-stage strategy was developed comprising influencer marketing, community activation, and exclusive events. With Erik Range aka @Gronkh and Sebastian Meyer aka @Rewinside as voice actors and their strong connection to the Minecraft community, the campaign gained high credibility and emotional depth. Special events such as the screening weekend with brand partners such as Lego, Oreo, and Xbox and other key opinion leaders from the Minecraft community generated additional enthusiasm and viral reach. The result: 13.4 million people reached, an earned media value of €730,000, and strong fan loyalty, which significantly contributed to the film’s success at the box office.
#4 Kiddinx Media x Bibi Blocksberg x Carmushka by Weischer Connect
How can you successfully rebrand Bibi Blocksberg for adults and integrate nostalgia into everyday life as a form of emotional self-care? Under the slogan “It’s okay to be nostalgic,” Weischer Connect implemented a cross-media strategy for brand owner Kiddinx Media that combined OOH, social media, and influencer marketing. Self-confessed Bibi fan Carmen Mercedes Kroll, aka @Carmushka, served as the authentic face of the campaign. The creative implementation was based on a cross-media interplay of OOH and social media. Large-scale posters in the mobility environment presented Carmushka as the credible face of the campaign – with strong visuals, concise claims, and QR codes that led directly to the curated playlist with an intro by the original narrator. The social media extension with additional influencers ensured high reach, strong identification, and measurable interaction. With 8 million impressions, 23,000 playlist clicks, and an above-average engagement rate, the brand was successfully brought back into the lives of adults.
#5 Visa “Very German Things” by Digitas Germany and MSL Group Germany
The Visa debit card is becoming increasingly popular in Germany, although merchants need terminals that accept Visa to offer this payment method. The “Very German Things” campaign is aimed specifically at Gen Z and shows in an entertaining way how important it is to have a variety of payment options. Social media creators such as Liam Carpenter aka @liamcarps1 and Uyen Ninh aka @uyenninh, as well as influencers such as Julian aka @finanzhacks and Philipp Dubbert aka @dr.dubbert, humorously presented everyday situations involving payments while providing in-depth explanations of digital payments. The campaign reached over 6 million people, achieved more than 23 million video views and over 25 million impressions on TikTok and Meta. With humor, relevance and informative communication, Visa Debit was successfully established as a modern, secure and flexible payment option.
*This article originally appeared in Campaign Germany.
