Day 2 of DMEXCO 2024: Innovation in the Fast Lane!
On Day 2 of DMEXCO 2024, the CMO Summit stood out as a central highlight, attracting numerous marketing experts. Inspiring discussions, innovative solutions, and intensive networking with digital professionals shaped the event. Ready for more insights?
DMEXCO CMO Summit: Marketing decision-makers discuss future strategies
The CMO Summit at DMEXCO 2024 brought together leading international marketing decision-makers to discuss the future of digital marketing. Topics such as artificial intelligence, sustainability, data analytics, and corporate branding shaped the day, driving the strategic advancement of the industry. The event provided a central platform for networking and exchange, while top speakers took the stage by storm. An inspiring kickoff for the future developments in marketing!
In the Fireside Chat “Restraint has never brought anyone forward,” Philipp Hitschler-Becker, CEO of Hitschler International, shared exciting insights into the digital transformation of the family business. He explained how Hitschler’s products went viral and successfully engaged a young, digitally-savvy target audience.
"For example, people ask, 'Hey Philipp, do you put any budget behind your TikTok, Instagram, and so on?' I can promise you, we don't put any budget behind it. We have TikToks, Reels, Instagram videos, and so on. The numbers we show – and you can also see them on Reels, for example – are organic. And I believe, or we believe, this is also [part of] our success."
Through bold, sometimes “cringy” campaigns, Hitschler became a recognizable digital brand, with the goal of managing the company entirely digitally. At this point, congratulations to the lucky recipient of the 2024 Hitschies Advent Calendar!
In the keynote “BrAIve New World?”, Susanne Franz from Volkswagen emphasized the importance of balancing technological advancements with human creativity. She highlighted that while artificial intelligence increases efficiency, the human element—especially creativity and emotional intelligence—remains indispensable for maintaining an authentic brand identity. The future of marketing lies in the synergy between both aspects to create credible and emotional brand messages.
"Human input is still key to achieving the right synergy and not getting lost in a sea of sameness, because human truth makes the difference, not the machine itself. That's why I believe it's about augmentation in the creative process. It will change the creative process, no doubt about that, but it won't replace it. I think creativity will remain, humanity will remain, and AI will help us by augmenting our creativity."
Agency Creativity Summit: How is AI Changing Digital Creativity?
At the Agencies Stage, the brightest minds of the agency industry gathered for the “Agency Creativity Summit” to discuss the impact of AI on creative processes and outcomes. In the panel “State of Digital Creativity,” industry experts such as Robert Andersen (Jung von Matt), Dora Osinde (Ogilvy Group Germany), Marjorieth Sanmartin (Philipp and Keuntje), Jack Smyth (API), and Peer Wörpel (la red GmbH) explored the current state and future of digital creative agencies.
"I do believe that there are a lot of dull jobs, that are going to be taken by AI. Because there is a lot of systematical work you can put on a machine to spit it out and you can train it and fix it in the direction that you want. [...] Why should we take the time and losing our time [...] to do this kind of ideas?"
In the panel “How Digital Creativity Drives Brand Success,” Davide Colla (150UP), Giuseppe Fiordispina (CUPRA/SEAT Germany), Francesca Lange (Fritz-Kola), and Aissu Diallo (Butter) discussed the significance of AI and digital solutions for greater efficiency and effectiveness. They focused on the impact of social networks and immersive technologies.
"Digital Marketing is never stable. It's always changing, evolving, new stuff is coming up. You have to be on top of this and have to be open to change. Otherwise you should do a different job."
Experience exciting DMEXCO 2024 sessions in re-live!
Don’t miss out on valuable insights! Many exciting sessions from DMEXCO 2024 will be available to watch in the conference program over the coming days. If you’re part of the DMEXCO community, we’ll send you a notification as soon as the sessions are online. Alternatively, we’ll keep you informed through our newsletter. Get these inspiring insights for your business—delivered straight to your device!
Future visions, valuable connections, and excitement for next year!
The past two days once again demonstrated why DMEXCO is Europe’s leading event for digital marketing and tech. Inspiring keynotes and valuable discussions in the networking zones defined the electrifying atmosphere. Experts from around the world shared their visions, discussed the future of the industry, and forged valuable connections. Whether at the booths, during exciting presentations, or in relaxed after-event conversations, it was not only a time for networking but also for celebration. We’re already looking forward to DMEXCO 2025. Are you?
In his keynote “10 Principles from 10 Years of Building Kapten & Son and Charles,” Artjem Weissbeck, Co-Founder of Kapten & Son and Charles, presented ten key principles of his work. The final one: “Say thank you.” And that’s what we want to do: Thank you and all the visitors, exhibitors, and speakers who made this incredible DMEXCO 2024 experience with us!
After two successful days, we extend our thanks to everyone who made this event possible: Koelnmesse and its service staff, the organization team, the cleaning staff, the IT and technical department, the film and photo teams, the security staff, logistics, the other service providers and everyone else who made this success possible. And finally, a huge thank you and “a big round of applause” to the best team in the world, especially Christoph Werner, Jan Garnefeld, Thomas Mosch, Verena Gründel, and Eva Heintz, as well as our ideational and professional partner and owner of the DMEXCO brand: the BVDW. Thank you: It’s all about the team!
