Whether mobility, data management, or cybersecurity: the DMEXCO @home agenda for 2020 is more diverse than ever before and will bring experts from all over the world together on one platform. Automotive and mobility professionals, such as Bettina Fetzer (VP Marketing, Mercedes-Benz Passenger Cars, Daimler AG), Leonhard von Harrach (CEO, Nextbike), Sohaila Ouffata (Director of Platform, BMW i Ventures), and Jochen Sengpiehl (CMO, Volkswagen) will be talking about changes in the cooperation between people after Corona and the future of mobility.
Another topic that has become even more important during the coronavirus pandemic is data handling and management. One aspect of this is the challenge that many companies are facing in terms of ensuring their data is accessible and secure in light of the switch to working from home. In addition, the advertising industry is edging closer to the end of third-party cookies and has to address the question of how it should position itself in the future. This will be discussed by top experts including Karthic Bala (Chief Data Officer, Condé Nast), Luiz Barros (Global Vice President, Data & Media, Anheuser-Busch InBev), Adam Blitzer (EVP and GM, Marketing Cloud, Commerce Cloud and Community Cloud, Salesforce), Jean-François Decaux (Co-CEO, JCDecaux), Tamer Hassan (CEO and Co-founder, White Ops), and Christian Juhl (Global CEO, GroupM).
YouTube and TikTok phenomenon Onkel Banjou as well as Dalia Mya, one of the biggest German TikTok stars with nearly 5.5 million followers, will be providing insights into the world of influencers and social media. Our long-term partners Salesforce and Verizon will also be taking part this year as sponsors. Our two presenters DanRam and Jennifer Sarah Boone will be moderating the high-profile DMEXCO @home agenda.
“We are delighted by how many people want to be involved in DMEXCO @home and the global buzz around it. With 500 top speakers, we probably have the industry’s biggest digital lineup in 2020. Owing to the changes that have been experienced in recent months, we are covering an enormous range of topics this year. We are proud to be able to offer our global community an agenda full of superlatives,” says Thomas Mosch, DMEXCO Conference Director.
The full version of the DMEXCO @home Conference Agenda can be found next week here: https://dmexco.com/conference/.
Tickets for DMEXCO @home cost 99 euros and are available from the online ticket shop at https://dmexco.com/tickets/.
Image material for DMEXCO is available online at https://go.dmexco.com/press-downloads-dmexco.
About #DMEXCO
DMEXCO is Europe’s leading Digital Marketing & Tech Event. We bring together industry leaders, marketing and media professionals, and tech pioneers to set the digital agenda. Both globally informed and locally focused, DMEXCO offers an ecosystem with seminars, debates, expositions, and masterclasses outlining the future of the digital economy and driving market value.
DMEXCO 2020 will take place as DMEXCO @home on 23 and 24 September 2020. With over 500 speakers, the digital event platform offers exclusive live content and top speakers from the digital, media and marketing industry as well as innovative features for networking, live interaction and business.
In Cologne, we set the benchmark as a network and business platform for the digital economy. Decision-makers continue to educate themselves and be inspired, make contacts and conclude deals. DMEXCO is the place where the digital business of tomorrow can be experienced today.
The German Association for the Digital Economy (BVDW) – with the special participation of the Circle of Online Marketers (OVK) – is the ideational and professional partner of DMEXCO and the owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.
Information, along with photos, videos and original audio clips from DMEXCO 2019, can all be found at https://dmexco.com/, https://www.facebook.com/DMEXCO/, https://twitter.com/dmexco, and https://www.youtube.com/dmexcovideo.
