The BVDW Guided Tours connect trade visitors and exhibitors, potential customers and potential service providers. With more than 20 topic-specific tours visitors get an overview of the wide range of products and services on offer. A tour guide leads groups of up to 25 people to relevant exhibitors. Each tour lasts one hour. Whether your topic is audio or data economy, customer journey or digital transformation, content marketing or programmatic advertising or one of the other exciting topics of the digital economy, in 2018 the BVDW continues to connect trade visitors and exhibitors on specific topics.

– 10:30 Programmatic Advertising

– 11:00 Mobile

– 11:30 Marketing-Automation

– 12:00 Performance Marketing (SEO, SEA)

– 12:30 Content Marketing & Storytelling

– 13:00 Moving Image

– 13:30 Digital Commerce

– 13:45 Start-up Hero Tour AdTech

– 14:00 Digital Transformation

– 14:30 Customer Journey