- Commerce, creativity, AI and the 2026 agenda for CMOs take center stage
- Even more top speakers and international partners confirmed
- Tickets now available: €99 early-bird tickets in limited supply
“Be bold. Move forward.” is the motto for DMEXCO 2025, which has announced its first high-profile summit formats addressing key topics, trends and challenges in the digital marketing and commerce sector. The full-day conference formats will bring together leading figures from the worlds of business and technology, the creative industries and the media to share groundbreaking insights, offer new perspectives and engage in peer-to-peer dialog. The event will take place in Cologne on September 17 and 18, 2025.
DMEXCO Thought Leaders’ Summit – Be Bold. Move Forward.
With the Thought Leaders’ Summit, DMEXCO is creating an exclusive space for discussion and dialogue about the most important developments in digital marketing. Taking place on the Center Stage on the first day of the event, it will cover topics such as platform strategies, the use of AI in marketing, the social economy and sociopolitical considerations, such as digital sovereignty, competitiveness and regulation. The central question at the heart of the summit is: How can we shape the digital future in a bold yet responsible manner?
DMEXCO CMO Summit – Actively Shaping the Future of Marketing
Following the CMO Summit’s successful debut in 2024, day two of the Center Stage program will again shine the spotlight on marketing decision-makers tasked with promoting their companies’ brands. They are set to discuss the strategic agenda for the coming years, with leading topics including sustainable brand management in a polarized environment, the targeted use of first-party data, cross-channel content strategies and the integration of AI into creative and media processes. The summit will offer exclusive C-level insights and encourage dialogue among the top minds in brand communications.
DMEXCO Commerce Summit – Success All Along the Customer Journey
The DMEXCO Commerce Summit will explore how technology and customer centricity are redefining what it takes to be successful in the digital commerce space. Topics will range from social shopping and the opportunities offered by an omnichannel approach to AI-powered hyper-personalization and composable commerce architectures. Real-life case studies will be used to illustrate how companies have thought through every aspect of their commerce strategy, from system integration to creative implementation.
DMEXCO Creators’ Summit – the Future is Authentic, Smart and Cross-Platform
Creators, brand managers and media experts will spend the whole of the event’s second day discussing the key trends impacting influencer marketing. These will include content authenticity, new concepts in influencer matching, the rise of influencer brands and products, and the diversification of platforms and channels. The DMEXCO Creators’ Summit will also host the return of the Social Talk event, organized with great success by DMEXCO partner Social Match since 2022, plus a two-hour session run by the VideoDays Festival.
DMEXCO Creativity Summit – Powered by DDA: The Future of Ideas in a Complex World
At the DMEXCO Creativity Summit, representatives from leading agencies will join brand managers to discuss the challenges of brand communication in today’s world. Key topics are expected to include cultural relevance, creative simplicity, AI in concept development, the creative mindset and immersive brand experiences for a fragmented media world. Supported by the German Digital Award (DDA), the summit promises to be a showcase of inspiring ideas and creative excellence.
Visitors can also look forward to additional summit formats, such as:
- DMEXCO AdTech Summit
Programmatic, privacy-first and post-cookie advertising – technological perspectives on the future of advertising. - DMEXCO MarTech Summit
The role of platform integration, automation and hyper-personalization as key elements of modern marketing architectures. - DMEXCO Retail Media Summit – Powered by BVDW
Trends in commerce, on-site | in-site | off-site retail media, standards and common rules. - Corporate Influencer Summit – Co-Curated by The People Branding Company
The role of employees as brand ambassadors: the connection between authenticity, culture and visibility. - NXTGEN Agency Summit – in Collaboration with Jan König from Odaline
A platform for the next generation of creative agencies – young, digital and principled.
“We don’t need buzzwords anymore – we need a clear stance, technical proficiency, creative substance and, above all, we need to be bold enough to bring ideas to life. And that’s exactly what our summits are all about,” explains Verena Gründel, Brand & Communications Director at DMEXCO.
Carsten Rasner, Managing Director of the German Association for the Digital Economy (BVDW e.V.), adds: “At last year’s event, the summits already addressed a wealth of new topics and delivered important insights for the industry. We look forward to playing an active role in shaping the conversation again this year to create real added value for visitors and their businesses.”
High-profile speakers & influential voices
The first top names to be confirmed on the line-up of speakers include Jennifer Treiber-Ruckenbrod (CMO, MINI), Mona Roberts (Marketing Director, Primark), Alma Lipa (Marketing Director Consumer Products Division, L’Oréal), Vanessa Stützle (CEO, Luqom), Patrick Müller (CMO & Chief E-Commerce Officer, Decathlon Germany), Sascha Lobo (author and podcaster), Christoph Eck-Schmidt (CCO/CMO, Axel Springer | CEO, Bonial | Managing Director, Media Impact), Rezo (co-founder, Nindo), Jean-Remy von Matt (co-founder, Jung von Matt) and Carsten Maschmeyer (CEO, Maschmeyer Group).
International partners & exhibitors in 2025
DMEXCO remains the primary gathering place for leading international brands, technology providers and agencies in the sector. Participation in DMEXCO 2025 has already been confirmed by a host of companies, including Adyen, BCN Group, Douglas, HubSpot, Integral Ad Science, IQ Digital, Magnite, Media Impact, Media-Saturn Marketing, mgid, Offerista, Ogury, Scala, Teads, The Trade Desk, United Internet Media, Yext, YOC and many more.
Screenforce, a joint initiative of TV and cross-platform video content marketers in German-speaking countries, returns as an official DMEXCO partner – represented on the Future TV Stage with its own program and expo area.
Tickets are available now from https://dmexco.com/de/tickets/. The regular price for a two-day ticket is €279. A limited number of tickets are currently available at an early-bird rate of just €99.
About DMEXCO
DMEXCO is Europe’s leading digital marketing & tech event. We are a community and a central gathering place for all key players in the digital economy and the spheres of marketing and innovation. We bring together industry leaders, marketing and media professionals, and tech pioneers in one central location to collectively set the digital agenda. DMEXCO offers a comprehensive ecosystem featuring presentations from internationally renowned speakers, exhibitions from top brands and hands-on masterclasses – all centered around digital trends and future business opportunities.
Both in Cologne and online, we set the benchmark as the go-to networking and business platform for the digital economy. At DMEXCO, decision-makers gain valuable insights, draw inspiration, make contacts and seal deals. This is where the digital business landscape of tomorrow unfolds today. The 2025 edition of the event will take place in Cologne on September 17 and 18.
With the launch of DMEXCO ASIA, DMEXCO is making its first expansion into the international market this year. Hosted as part of Tech Week Singapore in partnership with eCommerce Expo, the event will set trends in the Southeast Asian and Pacific market and serve as a platform for the Asian digital economy. eCommerce Expo | DMEXCO ASIA will debut on October 8–9, 2025.
The German Association for the Digital Economy (BVDW) – together with the online marketing association Online-Vermarkterkreis (OVK) – is the ideational and professional partner of DMEXCO and owner of the DMEXCO brand. DMEXCO is organized by Koelnmesse.
Image material on DMEXCO is available online at https://go.dmexco.com/de/press-downloads-dmexco.
Media contact
Elena Fischer
PR & Media Relations Manager DMEXCO
Email: elena.fischer@dmexco.com
Phone: +49 17612562802
