The world through a chief economist’s eyes
The marketing world brings together creative masterpieces and carefully considered media purchases. Daniel Knapp, Chief Economist at IAB Europe, closely monitors the industry at both a microeconomic and macroeconomic level, allowing him to gain unique insights. In a chat with our podcast host Verena Gründel, he takes listeners behind the scenes and lets them in on some interesting figures. He also explains how he’s helping drive digital growth in Europe in his role as chief economist.
IAB Europe: taking regional differences into account
IAB Europe’s mission is to monitor the online advertising market at a Pan-European level, while also taking global politics and world events into account. In the DMEXCO podcast, Knapp reveals how Europe’s total advertising spend of 97 billion euros is distributed across the 29 countries represented by the association and walks listeners through the various findings delivered by the market’s figures. He also takes a deep dive into the growth figures for the different European countries, which are a real eye-opener.
Do you want facts and figures about the European advertising market and inspiring insights into how online advertising is evolving? Then put on your headphones and tune into the latest DMEXCO podcast episode with IAB Europe’s Daniel Knapp, hosted by our very own Verena Gründel.
If you want even more valuable input, then come to DMEXCO, taking place in Cologne on September 18 and 19, 2024. Get your ticket now for the chance to network with industry giants and get inspiration from the digital scene’s thought leaders.
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