In the new episode of the DMEXCO podcast, our host Verena Gründel chats with Kerstin Köder. In her role as CMO, Middle and Eastern Europe, at SAP, she is responsible for marketing in Central and Eastern Europe and has played a key role in SAP’s transformation process in the past few years.
During this time, SAP has made considerable progress in the field of cloud technology and in terms of building stronger customer relationships. In the podcast episode, Kerstin talks about her passion for cultural transformation and how it has shaped the process at SAP. To enable employees to work as successfully as possible, a dynamic environment needs to be created – in Kerstin’s eyes, an essential aspect for realigning SAP’s brand and marketing strategy.
Cultural transformation as the key to SAP’s success
Kerstin tells Verena how SAP is approaching cultural transformation and what measures are being implemented to strengthen the trust and motivation of employees. Transparent communication, continual feedback, and nurturing a growth mindset are the main priorities in this respect.
“Transformation must always be addressed in four areas: attitude, behavior, culture, and then the structure, i.e. the process problem. Most changes are implemented from a process and organizational perspective but neglect to include attitude, behavior, and culture.”
Learning from SAP: how to make your company ready for the future
Transforming a company and equipping it so that it can respond to new challenges in an agile way is no easy task. Kerstin shares her experiences in the DMEXCO podcast. You’ll also learn what role managers should play in this process. In addition, the podcast episode explores the following questions:
- Why is cultural transformation the key to business success?
- How did SAP successfully transition to a cloud model?
- What new skills do marketing specialists need in today’s digital age?
- What role does AI play in the future of marketing?
- How does SAP address structural changes and employee satisfaction?
If you want to find out how SAP has overcome the challenges of transformation, then put on your headphones and tune in to the latest DMEXCO podcast episode.
And if you want even more valuable input, then don’t miss DMEXCO on September 18 and 19 in Cologne. Hurry and get your ticket so that you can look forward to making promising contacts and immersing yourself in an exciting conference program full of insights to bring you and your business forward.
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