What happens when two adtech giants merge? David Kostman, Chairman and CEO of Teads, gives insights into the billion-dollar acquisition of Outbrain and its repositioning as the Walled Garden Of The Open Internet in the DMEXCO Podcast. In conversation with podcast host Verena Gründel, he explains how Teads implements full-funnel campaigns and what role connected TV and retail media play in this. He also explains why he believes in the concept of brandformance and how this integrated approach will redefine the way advertising campaigns are structured, enabling a more cohesive strategy that combines emotional storytelling with measurable results.
“The whole notion of performance on CTV is a very, very big opportunity. It’s in very early days and I think the combination of the capabilities of our two companies allows us to make a major play there in the future.”
You can also expect these topics in this episode:
- What is behind the Teads Outbrain Merger
- Why CTV is the next big growth area
- What brand performance really means
- Why exclusive publisher partnerships are crucial
- How Teads guarantees quality and transparency in the advertising market
David Kostman emphasizes how important it is not to think of branding and performance separately, but to link them together in a targeted way – for greater impact and measurable results.
Listen in now and gain valuable insights!
Find out how you can achieve greater impact with holistic campaigns, use CTV strategically and future-proof your brand.
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