In the latest episode of the DMEXCO podcast with host Verena Gründel, Brendon Kraham, Vice President of Global Search Ads at Google, discusses the latest developments in digital search and the influence of AI on how people across the globe find and use information. Brendon Kraham shares exciting insights into the role of AI in Google Search and reveals why he thinks it’s a game changer for digital search:
“We do believe that AI is going to enable us to be interactive and more conversational, really allowing users to engage in more of that back-and-forth dialogue to refine either their queries or the results.”
Exploring Google Lens AI: a game changer for visual search
The episode focuses on the innovative tools that Google has developed to further enhance the search experience. Brendon Kraham describes Google Lens as a game-changing technology that enables users to explore the world around them in a completely new way. In addition, he reveals how he uses NotebookLM as his personal productivity tool to work more efficiently. This example shows how AI can provide valuable support in day-to-day working life.
“NotebookLM allows you to query, ask, and understand, and pull out the key connections.”
AI and privacy: ensuring trust in personalized experiences
This episode of the DMEXCO podcast also sheds light on the balancing act between personalization, AI, and privacy. Brendon Kraham emphasizes how important it is for Google to give users control over their data. And to wrap up the episode, the Google VP looks ahead to the future of digital search.
Put your headphones on and tune in: The latest episode of the DMEXCO podcast is waiting for you!
Curious? Whether you’re a marketing professional or a tech fan, or you simply want to find out more about the latest digital trends, this episode is packed with valuable insights and hands-on tips that will help you keep up with the dynamic pace of digital innovation.
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