MAD//Fest London, 5-7 July, Old Truman Brewery, London
Whether you’re a global brand or challenger, you’ve got big decisions to make. Accelerated digital disruption, behavioural shifts + new innovation have upset the hierarchy + created new rules, trends + competitors. It really is a brave new world in 2022. What worked was foolproof yesterday may fall flat today. If you want the glory, you’ll need the guts. What can you do to find opportunity in disruption? When should you twist + take a risk? How can you gain an edge? MAD//Fest London will salute the bold, beautiful + brilliant innovation that will define the future. You’ll learn new tricks. You’ll gain clarity on what you need to do next. You’ll leave with the courage of conviction to make bigger + bolder decisions.