The world of digital advertising is complex – and often opaque. In the latest episode of the DMEXCO Podcast, hosted by Verena Gründel, Arielle Garcia, Chief Operating Officer at Check My Ads, shines a light on the industry’s darker sides, including ad fraud and a lack of transparency. Garcia explains that up to $84 billion is lost annually to fraudulent ads, and only 36 cents of every advertising dollar actually reach the intended audience. Alongside these insights, Garcia shares her experiences and offers tips on how brands can take responsibility.
“Only 21 out of 64 of the brands that were interested in participating in that [ANA] study could clear the hurdles to get access to their own data. So when you ask what is broken, that's what's broken, right?”
In this episode, you’ll also dive into these topics:
- The biggest challenges in the digital advertising market: Why is the lack of transparency so damaging?
- Ad fraud by the numbers: Where are billions being lost, and what mechanisms are behind it?
- The role of agencies and tech providers: Who benefits from the status quo?
- Actionable next steps: How can companies regain control of their advertising spend?
- Generative AI as a new disruptor: Why inclusion lists are becoming crucial.
- Positive developments: How greater transparency and accountability can drive sustainable change in the industry.
Whether you’re a small business or a major brand, everyone can benefit from the practical tips shared by COO Arielle Garcia in this conversation. She advocates for a bold approach with agencies, the use of audit clauses, and actively monitoring your advertising budgets.
Tune in now and be part of the change!
Learn how to optimize your ad spend while acting ethically and transparently.
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